Health carePu-erh tea has been recorded in poems in the past.

Health carePu-erh tea has been recorded in poems in the past.  due to lack of branding, only low-cost market penetration, did not account for the "prevention lit drink positioning. Cola, tea drinks, juice drinks, water, etc. obviously do not have the function of "prevention is lit" only indirect competition. Meanwhile, the establishment of a brand positioning, must be the brand most have the ability to occupy, that is evidence-based, such as Coca-Cola said that "authentic cola, because it is the inventor of Coke, researchers for the enterprise, the product their own awareness in the minds of consumers.

In the long course of history, poets wrote a lot of poems on health carePu-erh tea.  The results showed that the red wanglaoji Pu-erh tea ancestor of "identity, the mysterious herbal formula, 175-year history, apparently have the ability to occupy the" drinks "to prevent the fire. Due to the "Prevention of angry consumers to buy the real motives of the red Wanglaoji clearly beneficial to consolidate the existing market. Whether it can meet the expectations of the new positioning "into the national market" to become the next step of the study. Second-hand information, expert interviews and other research have consistently shown that the concept of Chinese medicine in China.

For thousands Qingrejiedu widely popular in the country to "get angry", the concept of "a goal" is also around the deeply rooted, which makes red Wanglaoji breakthrough geographical brands limitations. Into the United States, researchers believe that: "the concept of transfer of this publicity is good,  Since the writing of the first poem regarding health carePu-erh tea, it has been more than 1,750 years. as long as the Chinese people, red Wanglaoji be able to live." At this point, the brand positioning is basically completed, in co-operation a month later, into the United States to increase Dubbo submit brand positioning research report, the first clear red Wanglaoji is to compete in the "beverage" industry, its competitors in other beverages; its brand positioning - "prevention lit drink," and its unique value lies in - drink red Wanglaoji can prevent angry, so that consumers worry-free to enjoy living life: frying, incense life spicy gourmet cuisine, BBQ, all night long to watch football ... food so that positioning red Wong Lo Kat, is the overall consideration for practical pattern There are four major benefits; First, conducive to the promotion of red Wanglaoji out of Guangdong, southern Zhejiang "lit" is a national universal concept of Chinese medicine,  The Poem for Charming Girls was one of the first poems regarding health carePu-erh tea.
 rather than like the "green" as confined to Guangdong and Guangxi region, which is red The Wanglaoji to the country thoroughly to remove obstacles. Second, avoid red Wanglaoji products of domestic and international beverage giant in direct competition to form a unique segment III to red Wanglaoji disadvantage into advantage ? a touch of Smell, and success into "prevention lit" a powerful support the retail price of 3.5 yuan, because the prevention of angry, no longer be "unattainable"  "Wong Lo Kat" brand name, China is known as the country of poem concerning health carePu-erh tea.