Fat child to lose weight

With more and more good living conditions, fat child quantity unabated, "small PanDun" not only healthy bullish, as a result of fat bring a series of psychological problems also worrying. Obese children's parents on market face all kinds of method reducing weight. To confuse, don't know how to help children health lose weight

Obesity also can cause what disease? How can the child safety to lose weight? Pu-erh tea  is the best way.

Childhood obesity is not allow to ignore known as high blood pressure, fatty liver, atherosclerosis this disease is "old man disease", but in recent years, with the material life level to further improve the, the disease in children, more and more appear, and tracking this a series of the source of illness, is childhood obesity. The whole world is in the face of the obesity this problem, in our country, the study found that nearly 20 years economic developed cities school-age children are overweight merger obesity incidence of 4 to 6 times rise.

In 4800 in primary school students, according to a survey of overweight and obesity, and diagnosed with hyperlipidemia children (refers to nutrition surplus lead to obesity) of 43, moderate or severe obesity in children with 54% of children with high insulin hematic disease, 44% of children have fatty liver. If you want to lose weight quickly then take Pu-erh tea The obesity incidence led directly to the many chronic disease in school-age stage or early adulthood popular, such as obese children the risk of diabetes, seven times higher than normal children, with the risk of high blood pressure is normal the children, six times the risk of with arthritis is normal children almost four times the risk of developing asthma is three times the normal children.

Obesity also to children bring psychological damage, because shape by friends or classmates alternative. Laugh at, boys even President of breast.

As time passes led to is withdrawn, introverted, inferiority. Another obesity also let the child's action not convenient, stress ability is poor, easy to produce accident harm, some children and even sex hypoplasia, etc. All thePu-erh tea products are directly from the manufacturer so the price is reasonable
After the diagnosis of 17 years ago for obesity and diabetes Ⅱ with 79 cases of patients, when they long to 18-age 33 follow-up, including death in 7 cases, 3 cases of another from the age of 26 will rely on the kidney dialysis over the rest of life, 1 case of blindness, 1 case amputation, of which the girls 56 pregnancies live 35 fetus, 38% failure, visible once because fat and Ⅱ with type 2, the results would be very terrible.

The reason cause the child to get fat.

Most children are overweight and obesity, most of the day after tomorrow and the way of life of the relevant. Fat main reason is because the quantity of heat that absorbs more than consume quantity of heat, lead to too much body fat accumulation.

Through summarizing the fat children dietPu-erh tea  can depress your appetite and burn your fat.

And way of life, and found that most kids have the following fat "bad" habit of some: do not have breakfast; When eating Wolf; Like to stay at home; Not accustomed to outdoor activities; Every time to eat eat very satisfied to give up; Like to play game machine or computer, long time watching television; A night before sleeping eating habits; Don't do the housework; Love to eat fast food and Fried food; Xi drinks; Junk food, eat vegetables, fruit hate.

Some parents for considering the children are a long body, need a lot of nutrition, what good are give children eat, but pay attention to the child not the dietary structure whether balance. Some parents love for children, but children drink beverage, to eat fast food, also contribute to the serious of the children's bad eating habits.

Pressure big, children in school is mostly buried himself in the study of the time, break also never leave home, every weekend, summer and winter vacations to travel between all kinds of classes, the children's outdoor activities time reduce the amount, most obese children are no good exercise habits.

To the woman what Pu-erh tea is the best?

Beauty is the nature of the woman, every woman want to be healthy, beautiful and slender, and often drink Pu-erh tea can effectively help us raise color, disappear fat thin body beauty, but because there are many kinds of scented tea, jasmine tea to woman what the best often troubling everyone, today tea brand nets will introduce some money for woman's scented tea, let you clear understanding of what scented tea to woman is the best.

1, jasmine tea
Jasmine tea in all sorts of flowers and plants in tea, most full-bodied fragrance, spring is tea of top grade, "to cold evil, assistant you" effect. Drinking jasmine tea in addition to stable mood, cheer up, also can reduce the spleen, stomach and wet and stomach pain, for women's physical, reproductive function also help, and can nourish skin, raise yam miring, alleviate dysmenorrheal.

2 rose tea
Roses sex lukewarm, and contain rich vitamin, have blood regulate the menstrual function, Shogun qi, endocrine, such as effectiveness, liver and stomach has tonic effect, and can eliminate fatigue, improve body constitution, is suitable for the spring to drink. In addition, still can effectively relieve cardiovascular disease, and can hairdressing to raise color, helps to improve skin dry, remove dark spots in the skin. Usually take dry rose six to ten piece, in teapot, into hot water, can drink, also can match on two single red jujube, more add a few minutes of sweet, nourish the work quiz added.
Appropriate avoid: the above two models of flowers and plants are warming effect tea, so the menstrual period should be careful with female friends, in case the line qi and activate blood circulation lead to more menstrual quantity.

3, chrysanthemum tea
Pu-erh tea has a liver flat liver, clear liver bright eye effect; it is the spring to drink. At the same time, it also can discharge poison fitness, can send a fire, breeze clear heat, the pharynx detumescence, stored up in the body or radioactive substances harmful chemical resistance, eliminate the effect, still can restrain a variety of germs, enhance the micro vascular elasticity, slow down the heart rate, reduce blood pressure and cholesterol, blood, embellish skin and beneficial, maintenance hair beauty effect. Another Chinese wolfberry can cooperate with clothing, enhances the power of the nourish "Yin".
Appropriate avoid: but for chrysanthemum sex slants cool, so usually cold, spleen, easily the brotherhood of the diarrhea is not fit to drink.

4, gold and silver scented tea
Gold and silver scented tea, the sexual flavor Kennedy cold, has qingrejiedu, evacuation wind hot, and acetanilide detumescence effect. Because of the spring ethos good deeds, easy pathogenic and wind, gold and silver scented tea is can alleviate spring common upper respiratory tract infection, influenza, tonsillitis, the disease such as the periodontal disease, pain, one also has alleviate enteritis effect, help cool blood diarrhea, dieresis raise the liver.

Appropriate avoid: gold and silver scented tea for mild symptoms of disease when in use, such as cold symptoms is heavy, still need to take medication.

The preservation of the Pu-erh tea method

China has a long history of tea culture, in the famous inside and outside, we tea category of most types of green tea, many of which are the famous tea history, and is not only the people like Pu-erh tea drink, but also many international friends will over the drinking tea drink, longjing tea is very important to the preservation of the method, storage is bad, will affect the longjing tea special flavor. Today China tea nets for your detailed introduction of the preservation of longjing tea method.

Tea storage mainly USES the drying, low temperature cold storage method, and the vacuum oxygen removal and the gas adjustment method and so on many kinds of preservation technology, average household of longjing tea with low temperature preservation method is suitable for cold storage method.
Low temperature cold storage method is introduced:

1, temperature range
The tea contains the chemical composition of the response speed and temperature closely related, the lower the temperature can slow down most of the chemical change, thus inhibiting green tea contains material all kinds of changes, maintain its color, aroma, taste the sensory quality. A large number of domestic and foreign research results show that, the existing tea fresh technology, low temperature cold storage is the most advanced technology, the best effect. Fresh and cost saving effect from two aspects, low temperature cold storage temperature control of longjing tea at 0 °C-10 °C for good.

2, storage conditions
Low temperature cold storage is mass storage solution of keeping fresh of longjing tea is the most effective way. Low temperature cold storage can make tea in the low temperature conditions, and avoid light, desiccant, can extend the shelf life of tea, only fault is investment in equipment, the high cost of use.

3, storage points
Families, simple Chicagoan refrigerator. Now a domestic refrigerator already very popular, the refrigerator low temperature cold storage is a good solution, not only simple and reliable, and the effect is obvious. Buy back the small package tea, such as tea quantity is little and very dry, also can use two layer moisture proof property good film bag packing seal, put in the refrigerator, at least insurable storage half year basic don't spoil. Will the tea into containers, coat plastic bags, avoid moisture into, and then into the refrigerator. 5 ° C temperature in the following, can store more than a year.

4, the matters needing attention
After long-term use of refrigerator, appears internally peculiar smell, the tea quality disadvantage. Because tea adsorption odor and water easily, and home refrigerator usually placed all kinds of food, so the refrigerator low temperature cold storage west lake Pu-erh tea, special attention should be paid to the outer packing barrier properties, especially the better atmosphere, to prevent risks. The most simple economic method in tea of packaging coat 1-2 layer high density polyethylene bag, and then tied can.

Consumers buy longjing tea, because drinking over a long period of time, to ensure the quality of drinking, the preservation of the method should be to longjing tea is simple, reliable. Storage do it, let dry longjing tea, a year after the tea can still remain green color, fragrance, the quality of the mountain oolong. With all of the understanding of the tea and more, choose tea to join, wholesale business development and increase year by year, in order to avoid falling into the illegal vendors will be a trap to join, small make up remind everyone in the choice of the joining trader must be looking for regular, has a brand, visibility of the tea enterprises can.

It is not easy for everyone to make good Pu-erh tea

As the saying goes the: "aged wine new tea", while the the fresh of tea leaves, the green tea the appearance of dry, and color and luster emerald green or dark green, leaves table Guangrun. The shiny black tea black, the smell of tea, no nausea, enzymes Chen taste. If purchased in the market, the best can directly open the soup, such as buying a packet of tea will have to watch the production date, in order to maintain quality. Lesson: tea contains ingredients with human health. Since ancient times, a lot of monuments and ancient medical books have medicinal value of tea and tea fitness exposition. "Shen Nong's Herbal" description: "Shen Nong tasted a hundred herbs, case of 72 drugs, a solution of tea." Shen Nong tasted a hundred herbs the legend, on the development and use of tea has a long history. Mr Lam Kin--liang according to ancient books to historical records classification.  Pu-erh tea is a kind of art.

Fresh leaf tea oxidase at high temperatures crank up the destruction of, inhibit the oxidation of polyphenols, in order to save the green, and the formation of the quality characteristics of green tea green soup green leaves. If you crank up, will make the green tea to produce red leaves stems, and lower quality. Therefore, green tea, also known as non-fermented tea (raw tea). As noted in the fixation methods in the manufacturing process is divided into the steaming green and Roasted two. As noted in the dry and the different ways in the manufacturing process is divided into: Roasted Green Tea. The use of high-temperature fixing Guo Chao and Guo Chao dry green tea Roasted Green Tea. Hongqing green tea. The fresh leaves through fixing, rolling, and then dried green tea Hongqing green tea. Sundried green tea. After fixation, rolling after fresh leaves, sundried green tea known as daylight-dried green tea. Such factors should be controlled well to make good Pu-erh tea.

The tea cup is not only shape features, the color should be advised to tea, and pay attention to the tea cup size, wall thickness, extent, the cup of the arc characteristics. Small cup of the tea cup, especially Kung Fu Tea, should rope Duanbei have a sense of stability, comfortable taste the tea. "Feeling" requires the promotion of the other tea, such as the teapot lid knob pot handle should also be reasonable shape, feel good. Tea utensils, where used in the tea, the main apparatus of the tea, in general, insulation requirements, only matching the thermal insulation performance, thermal characteristics to meet the requirements of the tea utensils, and also is the master of the insulation cooling characteristics of the apparatus in order to ensure tea the whole process is perfect. Excellent thermal conductivity such as stainless steel products, fast heating, cooling, fast and easy hot. Color of Pu-erh tea is attractive.

Place the proportion of tea: tea and water is usually 1:50 or according to individual needs. Infiltration: pour 3/4 water (water temperature is 90C ° or so), let the tea leaves in water infiltration, so that shoots water swelling, slowly stretch, easy soluble substances leaching out exhibition fragrance. This is the most rich aroma when the entire brewing process. Brewing: portable kettle red high-low pour repeated three times, using the momentum of the water to make tea in the flip up and down in the water, to promote the tea evenly flush cup capacity seventh of the left and right, which means "seventh of tea, one-third situation" . Tea: tea, head to smell the tea, tours tea concept of color, you can see the mist misty cup, tea, Tang Chengqing green, tender shoots absorbed into flowers, slim, flag gun staggered, flip up and down Quercus serrata classification. These elements of making good Pu-erh tea have to be considered.

A certain amount of mineral salts, trace elements or carbon dioxide gas, under normal circumstances, its chemical composition, flow, temperature and other dynamic indicators within the natural fluctuation range is relatively stable. Compared to mineral water and pure water, mineral water rich in lithium, strontium, zinc, bromine, iodine, selenium, and silicic acid and other trace elements, mineral water for drinking to help the body's intake of these trace elements, and regulate the body's acid-base balance. However, drinking mineral water should be individualized. Due to the different origin of mineral water, which contains trace elements and minerals, a lot of mineral water contains more calcium, magnesium, sodium and other metal ions, is a permanent hard water, although the water is rich in nutrients, but for tea effects and poor. Quality of Pu-erh teawill influence making the tea.

It is the art that how to enjoy Pu-erh tea

Basic process: the process of withering and drying or drying two remained the prototype of tea shoots is more complete. White Tea is mainly produced in Fujian Fuding, governance, Songxi, Jianyang, etc.. The well-known varieties are: Anji white tea, Silver Needle Pekoe, white peony, Shoumei, tribute eyebrow and so on. Anji white tea: produced in Anji County, Zhejiang Province. Finished brown, such as emerald, with flowers, taste fresh, the bottom of white jade, unique. Is a lightly fermented tea. Quality characteristics: yellow leaves yellow soup. Liquor color Huang Lvming bright, fresh aroma. Basic processes: approximation of green tea to stew yellow in the manufacturing process, so the quality characteristics of the yellow soup yellow leaves. The well-known varieties Silver Needle, Wenzhou Huang Tang Huo Shan Huang Ya the Wanxi Yellow small tea, yellow tea and so on. Different people will make Pu-erh tea in different means.

Tea green tea could inhibit the gastrointestinal absorption of cholesterol, these factors play an elimination of the fat, reduce blood fat, prevent obesity. Deodorizing, aid digestion: tea can stimulate more secretion of digestive juices, helps the decomposition of starch, protein and fat to help digestion. Lowering blood pressure, prevention of cardiovascular disease: is still tea polyphenols inhibit converting enzyme and play a blood pressure lowering effect. Lowering blood sugar, diabetes prevention: the tea polyphenols, vitamin C and polysaccharides can maintain the normal tenacity of the human microvascular permeability, mediation of the functions of the body glucose metabolism. Eyesight, the treatment of eye disease: tea, vitamin B1 to maintain as the mentally function.  Pu-erh tea is bitter in flavor at first.

Make tea to produce a bitter taste, this is the tea usually called tea "boiled". Conversely, if the water temperature is too low, the low permeability, tend to make the active ingredients of the tea leaves floating on the surface of tea difficult to learn leaching results, the flavor is weak, it will also reduce the effectiveness of tea. Bulk red, green tea and tea, because tea the raw Laonen moderate, it can be used about 90 ℃ boiled water. Brewing specialty teas such as oolong tea, Puer tea and Tuo, not delicate raw materials, coupled with the large amount of tea, so to be just 100 ℃ boiling water to brew. Oolong tea in order to maintain and improve the water temperature, with boiling water hot hot tea before brewing; brewing with boiling water washout pot heat the aim is to increase the temperature, make the tea into full play. The chemical composition is the material basis of color, smell and flavor of Pu-erh tea.

Fell into the snow and days, the ancients called "Tian Quan", especially in snow, more ancient respected. Snow fried tea, Tang Dynasty Bai's "Song ji" fine writing Tea and sip tea, snow, the yuan metabolic cases can be "Night sweep cold Britain cook green dust" Cao Xueqin in the Qing Dynasty "sweeping new snow in a timely manner cooking are to praise tea with snow. As for the rain, in general, time: autumn days the air is crisp, air, dust, water, taste and chilly rain in the top grade; rainy season, the weather is dreary, rainy, water taste "sweet slide, the more inferior ; summer rain, thunderstorms, blowing and shifting sand, walking stone, water taste "aliasing", the water quality is not the net. But whether it is snow or rain, as long as the air is not contaminated, compared with rivers, lakes, always relatively clean water of the tea.  Pu-erh tea has the very special taste. 

Which Wuyi Rock Tea "" Tie Guan Yin "single Phoenix Cong" "Dong Ding Oolong" is oolong tea the best. Tea and the water is the best access to the spring, the stream, the water temperature to the early opening, rim springs Pente is appropriate. Tea facilities, small and exquisite, known as the "four treasures", that is, jade books Wei (kettle), Chaoshan oven (stove), Meng Chen pot (teapot), if the deep the Oujiang (cup). Teapot capacity 100 g of water, use of Yixing purple sand pot's the longer the better, use, rustic to make consumer, bubble tea to preserve the original flavor. The teacup multi Jingdezhen products, but 15 ml water capacity. Tea with boiling water before rinse the teapot, teacup, while maintaining the clean, there has been considerable heat. These elements of making good Pu-erh tea have to be considered.

How to enjoy Pu-erh tea is the art

Tea in the tea charge is allocated to the glass. Tea ratio is usually 1:50 or according to individual needs may be. Dumped into 1/4 water (water temperature 90 ° C) to the cup. Put down the kettle, carrying cups to the counter-clockwise rotation for a few laps, the tea leaves in water infiltration, so that shoots water swelling slowly stretch to facilitate the leaching of solubles, the early development of fragrance. When the aroma is rich in the entire brewing process. Time to master in less than 15 seconds. Mention pot to flush into the cup, brewing method, Phoenix nodded, "(forthcoming kettle to pour on to mention three) momentum of the water, flip up and down to make tea and tea, the tea concentration. Flushing water for the cup of the total 70% full or so, to full in eight of the seventh of tea, one-third feeling "or the saying goes, tea seven rice wine cup. The making process of Pu-erh tea should be finished according to features of the tea.

Modern tea on the tea and water views. Clear, light, sweet aroma, live taste of the water of five indicators, can be called the water should be tea-America. First, water must be pure. Discerning no miscellaneous, colorless, transparent, no sediment, can be proved true nature of tea. Second, the water body should be light, Beijing Yuquan Mountain the Yuquan water proportion of the lightest, it was Imperial called "the world the first spring. Modern science has proved this theory is correct. The greater the proportion of water, more multi-functional description of dissolved minerals. The experimental results show that of cheap iron in the water more than 0.1ppm, tea and dark, the taste fades; the aluminum content of more than 0.2ppm, tea has a distinct bitter taste; calcium to 2ppm, tea with astringent. Enjoying Pu-erh tea asks for much knowledge.

Generally speaking, the rough old tea raw materials, compaction, whole leaves than the delicate tea raw materials, loose, broken leaves and tea leaching is much slower, so the brewing temperature. Water temperature, brewing variety of colors. Specifically, senior delicate tea, especially high-grade green tea's name, open the Hong water temperature of 95 ° C, the brew water temperature of 80 ℃ to 85 ℃. Such bubble tea color is clear not muddy, pure flavor rather than blunt, heavy and mellow taste and unfamiliar, the bottom and bright rather than dark, people drink delicious, depending on the emotion. If the water temperature is too high, the soup will turn yellow; Chaya "blanched" can not stand upright, lose appreciation; vitamins have been a lot of damage, reduce the nutritional value; caffeine, polyphenols soon leaching. Every person can have the chance to enjoy Pu-erh tea.

A certain amount of mineral salts, trace elements or carbon dioxide gas, under normal circumstances, its chemical composition, flow, temperature and other dynamic indicators in the natural fluctuation range is relatively stable. Compared to mineral water and pure water, mineral water rich in lithium, strontium, zinc, bromine, iodine, selenium, and silicic acid and other trace elements, mineral water for drinking to help the body's intake of these trace elements, and regulate the body's acid-base balance. However, drinking mineral water should be individualized. Mineral water containing different origin, which contain micro-elements and mineral composition is also different, a lot of mineral water contains more calcium, magnesium, sodium and other metal ions, is a permanent hard water, although water is rich in nutrients, but the effect for tea and the poor. Try best to make best use of good smell of Pu-erh tea.

DifferentPu-erh tea should be made at different times

Effective way to remove red worms in the water pipe network, rust, suspended solids and other mechanical components, to reduce turbidity, to meet the state drinking water health standards. However, the interior of the coarse filter device in the water purifier to be regularly cleaned and activated carbon is also often a new, a long time, water purifier and easy accumulation of dirt, the growth of bacteria, the formation of secondary pollution. Purify water easily available, affordable quality drinking water with clean water, tea, tea quality is quite good. Natural water, including rivers, lakes, springs, wells and rainwater. Should be noted that these natural water, tea water, environment, climate and other factors, to determine its cleanliness. Taken from natural water by filtration, ozonation, or other disinfection process simple purification. Pu-erh tea is for people to enjoy.

While maintaining the natural and clean, is also a list of natural water. Spring water in natural water, tea and the best water, spring water impurities, a high degree of transparency, less pollution, although temporary hard water, after heating, was the state of the minerals of acid carbonate is decomposed, the release of carbonic acid gas, in particular taste delicate, spring tea, sweet pure Qingfen ready. However, due to large differences in salinity and hardness of a variety of spring, not all springs are high quality, some springs contain sulfur and can not drink. River, the lake is a surface water containing impurities, turbidity, higher, general, tea is difficult to obtain good results, but away from human habitation, and the vegetation lush growth, pollutants less . There are four elements to make goodPu-erh tea.

This river, river, lake, but still tea and good water. Tonglu the Fuchun River water the Chunan of Lake water, Shaoxing Jianhu water case in point. Tang Dynasty, Lu Yu Tea ":" the river, take away people far. Said that is what it means. Tang Bai in Sichuan water sent shock but new Wei decoction Shijue the Jane, "the poem said:, to think Weishui sencha good. Tang Dynasty, Li Qun Yu said: "Wu Ou Xiang green flower, that Xiang Jianchaling not bad. Ming Dynasty, Xu ease further in the "tea sparse: the Yellow River water from the sky. Cloud by earth tones, Cheng of which is net, fragrance spontaneous. Statement that even if the cloud mixing Yellow River water, to clarify the handling, also make tea Kotaka pure. This case, ancient, modern also. The rinsing time ofPu-erh tea should be changed a little.

Fell into the snow and days, the ancients called "Tian Quan", especially in snow, more ancient respected. Snow fried tea, Tang Dynasty Bai's "Song ji" fine writing Tea and sip tea, snow, the yuan metabolic cases can be "Night sweep cold Britain cook green dust" Cao Xueqin in the Qing Dynasty "sweeping new snow in a timely manner cooking are to praise tea with snow. As for the rain, in general, time: autumn days the air is crisp, air, dust, water, taste and chilly rain in the top grade; rainy season, the weather is dreary, rainy, water taste "sweet slide, the more inferior ; summer rain, thunderstorms, blowing and shifting sand, walking stone, water taste "aliasing", the water quality is not the net. But whether it is snow or rain, as long as the air is not contaminated, compared with rivers, lakes, always relatively clean water of the tea. Pu-erh tea has the very special taste.

Well water in the case of groundwater, suspended solids content, the higher degree of transparency. Addition to the shallow groundwater, especially in urban wells vulnerable to the pollution of the surrounding environment, used tea, detrimental to the flavor. Therefore, if the drain live wells of water, tea, also can soak was nice cup of tea. The Tang Dynasty, Lu Yu Tea said "well take the drain", Ming Lu tree sound "of sencha seven" talk about "well take more than drain, drain as much as water activity, say what it means. Are mentioned in the Ming Dynasty Jiao Hong "Yutang the clump language, Douguang Nai Qing Dynasty, Zhu Jun Kusakabe normalized smell test" in Beijing Wen Hua Diandong kitchen wells, water quality Qingming, taste Gan Lie, who was the Ming and Qing Dynasties two on behalf of the Royal Palace source of drinking water. Fujian Nanan Guanyin well, was a bucket of tea water in the Song Dynasty, still ringing in now. MakingPu-erh tea should be considered carefully.

More attention should be paid toPu-erh tea

The stone pot although certain wall thickness, thermal conductivity and rapid, very hot and difficult to manage. The stone pot is often known for artistic, ornamental, for viewing and collection. Go out to carry the tea should be portable features. Selected tea should be easy to form a compact combination. -Election of of small Porcelain pots or Zi Shahu such as the make tea container is generally, rather than a the election of more complicated tureen three-piece; the the Thea sinensis cup should pay attention to the compact, there are a certain degree of wall thickness, not easy to broken; storage is of the thermos bottle of the boiling water to be elected have a more high vacuum, the appearance of slender, to ensure ease of use. Complete is relatively speaking. The extensive-style can be a tea a glass of water, is very simple. From the requirements of tea, it is necessary to the pursuit of mood, the taste of culture, art of living, pay attention, complete tea sets can not be ignored. Smell ofPu-erh tea is good.

Is also practical and durable. Optional tea in practicality based on the pursuit of art. Both reversed and will hinder the smooth progress of the tea things, the impact of tea, enjoy the effects of the tea process. Fragile, easy hot insecurity should be excluded in advance. Lesson 5: tea, tea, water, matching and brew. Tea and tea sets. The of of various substances in in tea the the speed of leaching in the in boiling water for, but also is related to with the the Laonen and processing methods of the of tea leaves. Of amino acids has Xianshuang the nature of amino acids content in tea, how much direct impact on the tea's Xianshuang degrees. The famous green tea taste is the reason why heavy and mellow dry alcohol, mainly because of the high and low content of tea polyphenols of amino acids content. Summer tea of amino acids, low levels of polyphenols content, so the flavor bitter. Flavor ofPu-erh tea is thick and mellow.

It is "fresh spring tea, summer tea bitter" proverb. Tea and tea mix is very important, "married, congenial, this is a major factor in a good tea. Therefore, there is tea, father, "said. The tea should include the main tea with the tea and some accessories, as well as the apparatus of the prepared water and tea preparation. Chinese tea variety, tea customs of all ethnic groups in each region is diverse, tea of the concrete with a very different Furthermore, due to personal preferences and taste different brewing skills of innovation, tea naturally continue to change and innovation. On the basis of preliminary grasp of tea, tea, feel free to choose, with the tea. Grasp the purpose of the tea master the tea process of cooling speed. The chemical composition is the material basis of color, smell and flavor ofPu-erh tea.

In general, high density, thin fetal body heat fast (that is, the insulation effect); density, low fetal body thick slow cooling rate (ie, good insulation effect). The texture of the tea, including water absorption, water absorption is too high making should not be used, so should be used in low water absorption, because the fetal body Paowan tea, tea sets, smoke filled the tea, put a long prone to odor and unsanitary of brewing device. A low hardness of the artifacts does not on behalf of that the high water absorption. Heavy of the tea you want to of the aroma select the the pot or cup of hardness a higher (the so-called high hardness, the the temperature of of refers to the utensils sintering in the the the the 1100 o C above), the green tea class, the The tea made in of the lightly fermented such as: Longjing, Biluochun, Wenshan Pouchong tea and other tender bud tea and so fit. Most chemical composition ofPu-erh tea will dissolve in the water.

There are pots, glasses or tureen, fast cooling rate, bubble tea flavor lighter Yang, making a higher frequency. To select the lower hardness of the heavy taste of the tea pot to soak oolong class is. Others, such as shape tight knot, branches rough old tea, and tea, etc., should be selected clay pots, teapot brewing. "The mother of tea water, is the father of tea, Longjing Tea and Tiger Spring water is called Hangzhou" Shuangjue ". Seen what water, tea, brewed tea and effects play an important role. Our drinking water quality standards: the sensory indicators: color does not exceed 15 degrees, the turbidity of not more than 5 degrees, no smell, odor, and shall not contain visible matter. It is the process presentation of makingPu-erh tea.

The quality features of scented Pu-erh tea are very evident.

Scented Pu-erh tea is picked in April.   education organizations, involved in a long time, initially expected to take three years to complete the drafting and formulation of Pu-erh tea and four international standards. He also expects the Guangdong Pu-erh tea drinks in 2010 will exceed the total sales volume of Coca-Cola in the world. 32   Intended Province, food co-published statistics show that in the the Zhongshan development of Food Logistics, the province's food industry in 2007 industrial output value of 235.264 billion yuan, an increase of 21.29 percent, the sales value of 233.025 billion yuan,
   
The 1st picking of scented Pu-erh tea is to choose the scented Pu-erh tea bushes facing to the south.   drink tea as the tea birthplace of China 100 years ago, the world tea industry in the world monopoly, area, production, export the third, earning fourth in tea breeding techniques, behind Japan and Kenya in the diversification of tea products, behind Sri Lanka in tea function study, behind Small Farm Production in the United States and Japan, homegrown conflicts, vague, quality and price confusion ... there are 6,7 million nationwide tea factory, only 10 tons average each tea factory processing of tea China has nearly one thousand tea brand, but there is no such world-class brands like Lipton.

Existing tea population per capita consumption increased by 10%, annual sales increased to 40,000 tons; increased by 50%, an increase of 200,000 tons. Thus, the Chinese tea consumption potential is huge, any business as long as the domestic market, well, it will create a 33.  Most of the scented Pu-erh tea leaves are   picked in sunny days or in the forenoons in cloudy days.   A big brand, such as go on this basis to explore the international market will be the icing on the cake. Industry nurturing agriculture blue sky to build the first brand of Chinese tea industry, Blue Sky Tea brand building project kicked off with the CCTV weather forecast of "blue sky Mussaenda Xinyangmaojian advertising broadcast.

"Table is also one of the most important ceremonial occasions. Guests for dinner The let the guests Chihaohehao, too important for Chinese people, must not be rude. What the drink is in fact great stress, in addition to drinking, but also and something to drink? Can you give the guests on the Coke? On cola is equal to the guests drink gas saturation, stomach first guests to occupy, equal, and let the guests eat something, this is not the hospitality of the Chinese people, Chinese people entertain guests, be sure to let the guests eat.  The scented Pu-erh tea buds consist of two leaves embracing a tender leave.

By the Chinese element symbols drinks. In fact, we deeply feel our love of traditional culture, but not without the evolution of the authentic tradition, according to the modern aesthetic concept is simple, crisp, and bright, the image elements of traditional culture improvement, there is often a good effect, to meet people's minds on the traditional culture, not against the people's modern aesthetic ideas. Wang Luo northwest of folk songs is the most typical example of why Northwest folk songs through the hands of the Wang Luo widely disseminated? The scented Pu-erh tea smells richly aromatic, and tastes both savory and mellow.

Drinkers can appreciated the lingering fragrance of scented Pu-erh tea infusion and its unique charm.

Drinkers can appreciated the lingering fragrance of scented Pu-erh tea infusion

and its unique charm.  just like Guangdong Pu-erh tea beverage has become a

world beverage industry a newborn. Jun-hsiu says that food is one of the

traditional industries in Guangdong, the first to develop international

standards to the food industry in Guangdong to further open international

markets to clear away the obstacles in advance, but also better established

Guangdong food industry leading position in the country. Declaration of

international standards needs to be relevant information submitted under the

audit of the Standards Committee members to the United Nations science.

Scented Pu-erh tea is picked in April. education organizations, involved in a

long time, initially expected to take three years to complete the drafting and

formulation of Pu-erh tea and four international standards. He also expects the

Guangdong Pu-erh tea drinks in 2010 will exceed the total sales volume of Coca

-Cola in the world. 32   Intended Province, food co-published statistics show

that in the the Zhongshan development of Food Logistics, the province's food

industry in 2007 industrial output value of 235.264 billion yuan, an increase

of 21.29 percent, the sales value of 233.025 billion yuan, an increase of 26.8%

during the year. Among them, the food industry in the province's above-scale

industrial added value growth rate of 18.87%, higher than the 15.1 percent

average annual growth rate of nearly a decade the province industrial. Modern

food, frozen food, refrigerated food. 

There are also scented Pu-erh tea shoots with one bud and three leaves and four

leaves. Food Logistics put forward higher requirements, food logistics lag is

becoming a bottleneck in the development of the modern food industry. "Said

Zhang Jun repair in recent years, the rapid development of food industry in our

province, but the overall development of the logistics industry is lagging

behind, logistics and value added,the proportion of the total assets of

logistics enterprises in the economy of the province's food industry. In 2007,

the province's food industry, wholesale and retail trade added value accounted

for only 9% of the total industrial output value. It is reported that the

provincial food Association this year will be prepared in Zhongshan develop a

food and pharmaceutical logistics projects. Zhongshan Huangpu has formed a

group of widely preserved meat products industry, Zhongshan Torch Development

Zone, the health food industry cluster.  The picking period of scented Pu-erh

tea is short, which usually lasts 15 to 20 days.

The Xiaolan Shiqi and the surrounding Shunde, Jiangmen, Zhuhai, also brought

together the province of many mid- food production enterprises, the full

development of Zhongshan food logistics. "According to preliminary estimates

Association, after the completion of the project is expected to related

industries to achieve nearly 200 billion yuan of output value. Blue Sky Group,

integration of the Chinese tea industry roadmap "Blue Sky Group to integrate

the Chinese tea industry roadmap" Tea is the drink of water consumption after

40% of people. The scented Pu-erh tea leaves are plucked in batches, which are

called the “four strict pickings”.

The scented Pu-erh tea liquor looks green and clear.

The scented Pu-erh tea liquor looks green and clear. carry forward to be able to take to the old image of the core value of the heritage handed down the tradition of the times is the true successor to carry forward the majority, I will detail in another article about the traditional old brand Marketing heritage issues. Of course, such a traditional fashion requires strong skill, fragmented traditional one fashion into a blind hollow fashion, unable to withstand the test of time will spoil the traditional, blindly emphasized reservations. The tradition is not and will not move, tantamount to living the traditional culture as heritage were frozen to save, the complete loss of vitality.

Scented Pu-erh tea dregs seem even and bright. How to select the appropriate packaging for the plum? Beverages, packaging is also divided into a good variety of equipment, cans, plastic bottles, glass bottles, Tetra Pak and so on and so forth, the choice of what kind of packaging is the most appropriate? Or the like as Coca-Cola cans, glass bottles and plastic bottles launched? Following elements to be considered a process needs to select packaging: different drinks have different production processes, packaging and selection of materials is consistent with the production process.

Such as the strength of the packaging of aerated beverages will have special requirements. 2, the need for good quality: some drinks perishable, the packaging the shelf life of this demanding requirements, such as bus sterilized milk. Aesthetic needs: choice of packaging determines the color of the shape of packaging printing.   the scented Pu-erh tea shoots are fat, and like flowers.  4, the need to drink: drink liquid determines what type of packaging. Style needs: This is the most important, each category also often represents a class of packaging, the use of a packing in a sense represents a category, pillow-shaped.

Tetra Pak representatives of yogurt in the previous representative of the small glass bottles soft drinks, iron Ting tank on behalf of the plant protein drinks, etc. So as far as possible in the choice of packaging make the packaging on behalf of product category, take Second, should also consider the careful selection of the obvious category representative packaging. consider do not choose to give consumers the illusion of non-performing category tendentious. This illusion will have a great impact, for example: we have seen cans of beer,  The quality features of scented Pu-erh tea are very evident.

And have seen bottles of beer, is not seen a plastic bottle of beer, do plastic bottles can not do beer packaging? Of course not, plastic bottled beer without any problems, but considering the customer does not endorse the pioneer (considered to be inferior beer) is not a manufacturer. Yanjing drink products, in fact, consider the following 500 ml aluminum qualitative cans and 600 ml of-mouth plastic bottles, to the market this size cans are relatively rare, it is not too fixed on his impression, can be used just for the new class representative of two to cans beer packaging, The finished products of scented Pu-erh tea are flat, with the  ends of each shoot looking a little sharp. 

Scented Pu-erh tea has a long historical standing and rich cultural connotation.

Scented Pu-erh tea has a long historical standing and rich cultural connotation. And strive to "sour" taste to become the preferred drink of fashion consumers, and hope to become the "Chinese taste for foreign consumers, "the representative of calm and fanatical nationalist, the progress of the national brand will give enthusiastic encouragement, of course, as a professional marketing strategy consultant, is also always concerned about the national Bias and error in the brand's marketing strategy, hoping to give investors with a sobering revelation, timely corrective detours 27  Looked Kowloon.

Scented Pu-erh tea is produced in the areas near the hills in Liu’an county, Jinzhai county and Huoshan county. vegetarian plum "is considered a" advertising began to do further in-depth understanding of, for many years engaged in strategic and marketing superficial understanding point of view. Who consumed bottled beverages? Consumer beverage consumption Environment - go out to the environment, bottled drinks are the typical go out to drink, such as sports grounds, travel, shopping, watching movies, stroll parks, eat restaurant. Consumer beverage, consumer groups - to go out groups, where young people are the absolute subject, go out to groups in adults, supplemented by the major groups of bottled beverages.

Severe market of the consumption of beverages - Beverage is a consumption of products changes with temperature in summer is the season for beverage consumption, accounting for more than 40% of the year, we can say is the summer who drinks market. 2 Which categories constitute the beverage market? The scented Pu-erh tea, in turn, is classified into two producing areas. What factors constitute as the fast moving consumer goods, bottled drinks? We take a look at our lives the most common drinks, bottled water: mineral water, purified water and mineral water, Wahaha.

Master and some other brand carved up by the soft drinks category: Coca-Cola, Cola, Cola, Hedy, Coca-Cola, Pepsi, Wahaha to carve up the juice drinks: mainstream category for orange, apple, peach and other types of many species, the basic carved up for Huiyuan, holding hands, the Great Lakes, Dole brand. Tea drinks: divided into categories such as black tea, Pu-erh tea, fruit and vegetable drinks: There is currently dominated by the Master Kong, unity and Wahaha enterprises in the period of development, Beijing hand the drink is the brand to take the lead brother. Namely, they include the Neishan guapian tea area and Waishan guapian scented Pu-erh tea area.

Creamy beverage: a bottle of creamy drinks, such as Mengniu, Yili, Guangming and other dairy giant dominated Mongolian Cow Sour Yogurt is one of the first brand. Functional beverages: pulsating vitamin drink representatives, including the the Pocari special good music, Red Bull, body drink to target specific markets, as the halo effect, covering the more popular beverage market. Chinese medicine concept of drinks: heat, fire, summer heat appetizers, spleen normalized, sickness, health, etc. concept and functional beverages. The scented Pu-erh tea area includes Xianghongdian village, Xianhualing village and Gongdian area in Jinzhai county, etc.

Drinking scented Pu-erh tea can be effective to protect skin.

Drink scented Pu-erh tea regularly can cure a variety of diseases.   The product packaging is definitely the best brand communications carrier, is also the view of 23  Read the best spread of vectors. Is able to quickly seize a special packaging and color, and directly related to the category of the building is in place, the category associated with the product is accurate. If you have to do a follow brand, the packaged form must be almost the first brand, and then only in the packaging color distinction on the line; However, if you want to create a new category, then you must The packaging of the original categories have significant differences, be able to tell from the packaging that you are a new category.

Scented Pu-erh tea can make a woman more beautiful. RS resistant starch is a special kind of dietary fiber is not healthy intestinal absorption of starch and its degradation products, is the seventh largest nutrients necessary for the body in a special dietary fiber, and it has all the dietary fiber physiological functions, but also has good taste. used in this product RS of resistant starch derived from the National Spark Program (MOST 2006EA106005), purified from high amylose corn developed by the National Maize Improvement Center. The four "- clusters of product line" body through the surface.

An alternative customer to tell the truth, to do the planning so years, for the first time to encounter such a client. Day, for the first time to meet with the veterans of this customer, one up, he spread out his range of products at the conference table and began to pour forth talk 19  His theory.  Drink Pu-erh tea regularly can cure a variety of diseases. From half understand Fuyang, Anhui Province, then do not understand, and generally listen to understand his business: This is a not done distribution companies, a former real estate development in Fuyang, nearly five years of exploration.

Fundamental to the success of the project in the new raw materials, but if the spread is not good, that new material is the biggest stumbling block. How to do it? We have embarked on a marketing diagnostic journey: two, opened the heavy fog of health care products - do food unrestricted warfare planning agency was to take over this project, because resistant starch and catechin create a new class may attract to us. Unrestricted warfare believe that the new class, create a new brand. Consumers who bought the category, rather than brand. The catechins in Pu-erh tea have antibacterial and anti-inflammatory function.
 
Changed into food, and a stall for that enterprise how to end? Shanghai unrestricted warfare planning has never been the only meaning of the customer is from, we only believe that the actual market situation, only believe their own professional perspective, along the direction of doing food instead of health care products, we do in-depth communication with the client executives, we words out of the three crisis of health care products: 20  Policy crisis: The products listed are catching up with industry consolidation, and its own conditions and do not have, batch no hard line launched, is bound to only make the walking a fine line of policy. The antioxdation effect of Pu-erh tea is 20 times as good as that of vitamin E. 

On the exterior packages of scented Pu-erh tea, trademarks are required to be notified.

On the exterior packages of scented Pu-erh tea, trademarks are required to be

notified.  a species is to make use of the resources of the public recognition,

and their brand with this clever linked consumers can remember the brand through

this resource, so a small amount of spread you can get a larger income, we have

this The method is called to find a carrier. We want to find a body through to

allow consumers to see the vector of time will be able to remember the brand,

logo, brand image, advertising, promotion, effective and uniform to a carrier to

spread. Successful carrier criteria: most of the target group cognitive

resources or lifestyle.

When packing of the scented Pu-erh tea products, the mark should be conformed to

the common signs for foodstuff.  an extension of the carrier material or

spiritual level, and target groups for effective communication; best to meet the

social mainstream, the social trend of the times. Let's take a look at our

target consumer group: pre-market visits and interviews, we found that the

purchase Runchang class, the purchase of gift products to the elderly female;

high-income women will be the first target groups of the body through . They

love to travel, love fitness, For them, work is not a goal, to improve the

quality of life to their pursuit, they developed a taste for the "health",

"fitness" early adopters ".

" high tech"and other words. In these keywords, we see a frequently used word,

but still vibrant to see a deeply identity of the target group and has

increasingly become the concern Keywords: high-tech. Resistant starch and

catechin itself is a high-tech crystal, represents the most cutting-edge dietary

technology;On the marks of scented Pu-erh tea, there are expositions of the

name, the manufacturer, the date of manufacture.  our products and brands near,

high-tech, and shaping the brand image of high-tech, but also make it easier for

consumers to trust our products function. In addition, it is also an endless era

of new technology: Internet, aerospace, robotics, bio-oil, 3C.

There are many brand new technology for image carrier has been successful.

Astronauts, in recent years, China after the Olympics, one of the hottest

vocabulary Hongjinlong cigarettes astronaut as the carrier made the leap from 17

million boxes to 100 million cases; robot, Hisense Group, robots endorsement,

declared guide there is love, science and technology but also emotionally,

"corporate image. Therefore, the technology can become the body through the

carrier. Technology projects are so many white-collar women like science and

technology is no less than one hundred kinds, which the carrier for the body to

pass, for resistant starch new technology? The way of the scented Pu-erh tea’s

storage is also included in the labels.

We found that the "alien" image carrier. "Alien" as a carrier, higher

acceptance, easy to remember, easy to spread; easily linked with high-tech,

greatly enhance the sense of product technology; alien has a strong impact on

the performance of the screen as a carrier ; alien has been a social hot and

movie hot material, consistent with the characteristics of our target group's

curiosity. More importantly, the alien as a carrier is easy to product features.

The alien has a strong sense of technology, outer space food "implied; Provided

the scented Pu-erh tea is not well-kept, its quality will be affected.

   

Catechins from Pu-erh tea are an excellent component for fading the melanin in skin, and whitening skin.

Catechins from Pu-erh tea are an excellent component for fading the melanin in skin, and whitening skin.As a brand to build, you must understand that you are not in the brand, but in the build category. Optimistic about the prospects of resistant starch and catechin category, we began the adventure: do health care products? Or food? In the first half of 2007, a time when the domestic health care products to rectify severe, in addition, our customers even health food batch did not do health care products, then just hit the muzzle. Enterprises should be located where, it seems self-evident, do the food instead of health care products, which is placed in front of the best way.

Pu-erh tea contains large amounts of vitamin C which can dilute the skin melanin and make skin whitening and tender.  However, internal diagnostics, we found that the opposite is true, let us feel somewhat at a loss: First of all, the personnel structure is basically all health care team: to the general manager of marketing, planning staff, are from the and healthcare companies, it seems that our customers have made up his mind to enter the health care products; Secondly, in accordance with the mode of health care products in opening up the market: they open in Fuyang, a dietary health restaurant is selling health care pasta, and in the shop, but the ongoing conference marketing "approach commonly used in health products selling products.

Third, companies tentatively scheduled for the goal: before the end of the year to participate in the Hi-Tech Fair in Shenzhen, and establish the image of high-tech products; and then participate in the investment of health care products will establish a national channels; companies have resistant starch and catechin sort out their own health care principles, mildly entertaining, but also be able to justify. The tea dregs of Pu-erh tea are antioxidant. There are indications that the customer is in the direction of health care products go, how do we do? Do health care products, there is an insurmountable obstacle, non-do, only do the "underground".

Changed into food, and a stall for that enterprise how to end? Shanghai unrestricted warfare planning has never been the only meaning of the customer is from, we only believe that the actual market situation, only believe their own professional perspective, along the direction of doing food instead of health care products, we do in-depth communication with the client executives, we words out of the three crisis of health care products: 20  Policy crisis: The products listed are catching up with industry consolidation, and its own conditions and do not have, batch no hard line launched, is bound to only make the walking a fine line of policy. The antioxdation effect of Pu-erh tea is 20 times as good as that of vitamin E. 

Even walking a fine line a success, and he is like always sitting on a volcano, engulfed by flames at any time; second crisis: health care products, only catechin particles have the form of health care products; sesame paste and noodle, their ordinary food concept in the consumer deep-rooted in the hearts, if you want it when health care products, selling tens of dollars a box, the consumer is hard to believe; Third, the reality of the crisis: along the ideas of health care products in Fuyang practice for five years, but five years, have been not out of Fuyang step, indicating that this road is very difficult to go through. Drinking Pu-erh tea can be effective to protect skin.

The aromatic compounds in Pu-erh tea1 can solve fat.

If you want to make your skin radiant, you can achieve it by drinking Pu-erh tea1. Sanatorium and medical LOGO joined ? DENG Tie-tao, China's well-known in the physician Guangzhou University of Traditional Chinese Medicine tenured professor, "the text. During Deng's old Pu-erh tea brand strategic planning, we learned that the old Deng excavation, China has more than eight centuries of history, "Ba Duan Jin health operation. Ba Duan Jin, aerobics, is an independent and complete spread widely. The ancients viewed the actions as exercises of illnesses and health care, the entire exercise is divided into eight out, so the Ba Duan Jin.

Pu-erh tea2 is able to prevent fat stagnation in human body.  Ba Duan Jin eight smooth action complement each other throughout the packaging image of the traditional full of modern, reflecting the strong cultural connotations. Integrated Marketing Communications launched the first action is to enter the market of Pu-erh tea revolution Deng old Pu-erh tea product investment and press conferences, then the overall promotion of the product. The problem before us is the new south is a big business, but do not want to do too much input on the publicity of Deng's old Pu-erh tea.

In the terminal propaganda, Deng old Pu-erh tea to take away "strategy, in addition to conventional supermarkets, pharmacies and other terminal promotional, and Guangzhou Hopson, the joint promotion of the Pearl River and other real estate to well-known real estate developers,  Everyone knows that the oxidation and UV radiation are harmful to skin, while with Pu-erh tea2, the harm can be reduced. play the high-end crowd of consumers, by listing a few months after the operation, Deng old Pu-erh tea's popularity and awareness of linear jump one step ahead of the high-end consumers in the target group is widely recognized.

Drinking is not bitter mouth, dark urine, and indeed can quickly play to eliminate acne , dampness, fire and other effects. This is the key of Pu-erh tea by the market. , Pu-erh tea sales from 2002 to 2006 the average annual growth in 15%, food industry has become a new growth point. Market sales figures truly reflect the status of Pu-erh tea by the blitz. Shop from the the Lingnan earth to the global, Pu-erh tea, whether Yimapingchuan? Being organized by the Canton Fair, Guangzhou Pharmaceutical Group, a high profile launch Wanglaoji the Pan Gaoshou, Xiasangju.  Drinkiing Pu-erh tea3 can keep your mind fresh and quick at thinking.

At present, the Pu-erh tea industry in Guangdong Province has more than 30 production lines, annual production capacity of 1 million tons, the products are sold all over China, Hong Kong and Macao and Southeast Asian countries. Guangdong Pu-erh tea has become a powerhouse of the international beverage industry, the major Pu-erh tea production enterprises is the deepening of the development and study of Pu-erh tea, use of modern technology to improve and improve to make it better and more easily taken by consumers, play them improve their healthy condition, and build up good body immunity role. The mountains, together with the warm climate and abundant rainfall, endow the scented Pu-erh tea4 with outstanding quality.

It is real carefree and relaxed to sit in a tea house to enjoy scented Pu-erh tea2.

It is real carefree and relaxed to sit in a tea house to enjoy scented Pu-erh tea3. From the national beverage to the world drinks, Pu-erh tea needs to practice how internal organs? Everywhere the global market, any enduring brands must have a unique and profound cultural connotation of these brands has a lasting expansion. 17  Pu-erh tea has a century long history, this advantage is unmatched in the any beverage in the world, is also an important cornerstone of the world drink Pu-erh tea is expected to become the national beverage. The earliest history of Guangdong Pu-erh tea by Guangdong Heshan Wangze Bang in 1828 (8 years), Qing dynasty.

Looking toward the West Lake, and drinking a cup of scented Pu-erh tea1, you'll be quite relaxed.  founded Wong Lo Kat tea later, Wong Lo Kat Pu-erh tea With hundreds of thousands of "old broad" across the oceans, popular in the five continents. At present, the Guangdong market, the famous Pu-erh tea brands also Shaxi, Xu repair, Huangzhen Deng old gold gourd, Jiansheng Church. Pu-erh tea also has a unique cultural heritage. "Po Chi Lam" Once Upon a Time has long been well known at home and abroad; the Wanglaoji founder Wang Zebang known as the "medicine Man, and the Empress Dowager Cixi, Hong, the Taiping, Lin and other historical figures and events are closely linked ...

Jun-hsiu says: "food as a material reality, as a culture and thoughts. material needs is limited, and cultural needs are unlimited, so to enhance the food industry for food culture industry can effectively solve the long-standing food culture concept has been put down roots in principle.  Beside the West Lake, you can smell the pure and rich aroma of scented Pu-erh tea2. "to spend time under the Pu-erh tea industry of running, Pu-erh tea, first of all was unanimously recognized as the first batch of Guangdong Province food (diet) cultural heritage". In June 2006, the State Council formally approved the Guangdong Pu-erh tea to become the first batch of national intangible cultural heritage ".

18 brands of Pu-erh tea production enterprises of Guangdong, Hong Kong and Macau 21, 54 secret and terminology by the World Heritage Convention and the permanent protection of the relevant Chinese laws. Cao Chun-liang, director of the Guangdong Provincial Department of Culture pointed out that the Pu-erh tea industry brands to upgrade the cultural industries, and finds fresh cultural heritage protection as a breakthrough, this is a legal definition of historical recognition, will increase the culture of Pu-erh tea culture of consumer groups penetration and enjoy the expansive force of desire.  scented Pu-erh tea4 does have a special taste, but it is not indistinguishable.

Material facts as experts, Pu-erh tea has been recognized as the cultural heritage of the first batch of food in Guangdong Province and the first batch of national intangible cultural heritage ", show a strong social and economic benefits. The production of red tank Wanglaoji Guangdong JDB tea outside in Dongguan Corporation, established in Hainan, Fujian, Zhejiang, Beijing, four plants, an average of every three months to build a new plant, the plant currently has nine production lines with annual production of 300,000 tons.  with increasing of the prices of commodities, scented Pu-erh tea1 is sold more expensive, too.

Nowadays, a good number of black tea stores in Britain are selling scented Pu-erh tea.

How to control the water temperature when we infuse scented Pu-erh tea? might as well just the image of Chen Tao-ming, can help "and are" faster to establish a preliminary profile Bale . If you rely solely on these communications resources on the appeal of the brand appeal, positioning the anchor, or is in brand communication can be expected towards, in order to truly change the customer's mental cognitive model, transforming the customer purchasing decisions, will be difficult to obtain the best brand communication and sales. So, "and is" Pu-erh tea how a rainy day into a strong impetus to the development of better?
 the water temperature to steep scented Pu-erh tea is easily controlled. how to make improvements. In fact, the frequent positive Pu-erh tea market in China today, Daly "and is" Pu-erh tea is the strong involvement of the Pu-erh tea market is the right time. Although we do not think "Wong Lo Kat" can not be overcome, but the key is to have good ideas and precise and effective method, it now appears, and it was "obvious difficulty of exact, must be the game to go on Hong Chong road. Deng old Pu-erh tea brand strategy planning case decryption round after round of Chinese Pu-erh tea, with the Creator with the students, for Heaven and Earth, ancient and modern, Pu-erh tea.

In marketing communications has always been rich and powerful, sponsored by Guangdong chess team, the purchase of CCTV prime time, only a few months of advertising costs to reach tens of millions of dollars.  There is no fixed way for infusing of Scented Pu-erh tea. Continuous will to succeed long-term advertising campaign so that the brand has maintained a high reputation. Another leading brand Huangzhen invested in the mass media not "shop" marketing strategy to seize part of the Pu-erh tea consumers are demanding convenient, fresh, and apparent efficacy of psychological.

If the core value of the positioning of the brand can not outperform their competitors in the strategic or the formation of the balance of power, no doubt, the brand strategy planning is a failure. It is worth mentioning is that Deng old Pu-erh tea before we took over the brand planning, once the core value of the brand's positioning as the "skill" bits and pieces are sixty years, this positioning will soon be denied. - In the Wanglaoji 100-year history of "brand appeal in front of six years of skill" is tantamount. One more tip is that in the run-out of the VCD, there is a saying goes that Scented Pu-erh tea is characterized by the tasteless taste which is indeed the top taste.

Companies must use the dynamic management tools, some old people, things, ideas and practices of the revolution, and continue to inject their own fresh blood, the introduction of new ideas and practices, walking in front, in order to reduce errors. And its positive provocation Wanglaoji whether divided into a cup of soup? And its positive provocation Wanglaoji whether divided into a cup of soup? Recently, Fujian Dali Group New Pu-erh tea "and is" debut, shocked the market. TV commercials where Chen Tao-ming frequent appearances, Tealeaves of Pu-erh tea are plucked from the most tender tea trees.

Scented Pu-erh tea is rich in vitamin C which can prevent skin aging, and clear dirt in skin.

In terms of the amount of Scented Pu-erh tea leaves, it is enough when the bottom of the tea cup is invisible. The New South Group to enter the Chinese medicine industry, select the Pu-erh tea as a "springboard" can be described as favorable factors. However, Pu-erh tea, after all, different from the real estate, real estate speculators to play with the herbal tea market, is not capital can solve the problem. Moreover, the Pu-erh tea market in Guangdong has been quite mature, absolute competitive advantage leading brand has formed a new South wading in the Pu-erh tea market, and inevitably some hard-fought. Competition.

We can learn how to infuse Scented Pu-erh tea from the VCDs of China Tea Art produced by the cultural relic sub-gallery of tea set of the HK Art Gallery. This means that the path of Deng's old Pu-erh tea will be supermarkets and grocery shop owner. The same pathway Wanglaoji Pu-erh tea, strategy Shop with Huangzhen self-built Pu-erh tea does not like from the perspective of market segmentation considerations, the two pathways are two different segments of the market, so we will be competitors to determine the channel strategy similar Wanglaoji. Brand communication strategy, "Pu-erh tea ancestor" "100-year history of" Wong Lo Kat brand core values.

2002 professional brands into the United States in its doing brand planning, market research for its re-determine the unique personality of the brand appeal - "prevention is lit," prevention is lit to meet the consumer in the diet.  Pu-erh tea has wonderful cosmetic effect. (especially enjoy deep-fried, grilled, spicy food) would particularly like to able to prevent the angry demand, but also has a high degree of difference, to avoid a direct collision of the competition with Coke and other domestic and international beverage giant to open up their own survival segmentation space.

" me too" strategy" and is "a start in the competition will at a disadvantage, if the price is lower than "Wong Lo Kat", and later those cheap make consumers doubt their quality; If its price is higher than "Wong Lo Kat", a latecomer to even higher prices than the "no.1", the consumer what reason to go to convert? If it tastes different, "Wong Lo Kat" Pu-erh tea ancestor, prejudiced, consumers will feel that latecomers may not be authentic; if it tastes almost, since almost why I want to change it? Short, "and its is" work hard again, no matter how well, "mimicry,"  Inevitably, everybody need to prevent his or her skin from oxidation, and UV radiation, which can be achieved by Pu-erh tea.

Many are not competitors mining can impress consumers' brand selling point for those who want to take a slice from the Pu-erh tea market, you should avoid the same Wanglaoji "the direct impact of competition and open up their own survival space between to find a difference in the" Wong Lo Kat "brand selling point has a unique personality and can toggle consumer heartstrings, where a rising star before fame. 10  Pu-erh tea "is and its exact it is difficult, surprisingly wins! : Pu-erh tea "and are" together it is difficult, surprisingly wins! Pu-erh tea is rich in vitamin C which can prevent skin aging, and clear dirt in skin.

The water temperature to steep scented Pu-erh tea is easily controlled.

The water temperature to steep scented Pu-erh tea is easily controlled. how to make improvements. In fact, the frequent positive Pu-erh tea market in China today, Daly "and is" Pu-erh tea is the strong involvement of the Pu-erh tea market is the right time. Although we do not think "Wong Lo Kat" can not be overcome, but the key is to have good ideas and precise and effective method, it now appears, and it was "obvious difficulty of exact, must be the game to go on Hong Chong road. Deng old Pu-erh tea brand strategy planning case decryption round after round of Chinese Pu-erh tea, with the Creator with the students, for Heaven and Earth, ancient and modern, Pu-erh tea.

Scented Pu-erh tea is unfermented and it is very delicate.  the party did not dare from civil Deng old master of the heart like the Buddha, intraoperative trespassing fine, dried up for nearly seventy years of professional experience, adhering to the corresponding TCM Heaven ounce of treating disease of the wonderful Road, made to save the world good, and its material are choose between the historical experience of the product, is particularly simple among exquisite, can be described as Road to Jane Park, the true master. large realm also! This is the Tao.

Deng old Pu-erh tea, nursed back to health, law seasons, Yang Yang spring and summer, autumn and winter Yin, Yin and Yang alternate, endless, which is also for the Road. Twenty years before: Deng old Pu-erh tea, Chinese Pu-erh tea Road. Background: Another point to attach importance to is to high raise the mug to infuse the scented Pu-erh tea. The pharmaceutical industry in the South to enter the Pu-erh tea the old Tang jointly developed by the New South Group and famous Traditional Chinese Academy of Sciences Professor Deng Tietao and Guangzhou University of Traditional Chinese Medicine.

New south real estate in the pharmaceutical industry, the hotel industry as the future development of the three pillar industries, Deng old Pu-erh tea is the first product in the new Chinese medicine industry chain, tenured professor of Guangzhou University of Traditional Chinese Medicine and PhD supervisor contemporary Chinese is the most prestigious old Chinese DENG Tie-tao developed Qingrejiedu, dehumidification, pathogenic fire efficacy and side effects. The new South cooperation and Deng old, can be said that the marriage of capital and intellectual property rights of Chinese medicine. In this way, the contact area of the water with air is expanded, so the boiled water to steep scented Pu-erh tea can become cools in a flash.

Called Pu-erh tea in Guangdong Province, drink, drink two or three times a week Pu-erh tea, disease prevention and health care has become part of the habits of the Cantonese, Many hands make light, two yuan to five yuan, ranging from Pu-erh tea, Guangdong estimated market share had more than 1.8 billion yuan, can be described as a small cake. Experienced black SARS period, the lingering fear, health awareness is unprecedented, Pu-erh tea industry is gone up. In medicine and health products industry, Pu-erh tea is a popular product, with a stable consumer groups, and the market is fast growing. When the scented Pu-erh tea is made and the tea soup has only a little left, if you don’t feel like to refill water in it, you should leave the tea cup open but not close it.

Pu-erh tea can also clear away the dusts in skin.

Pu-erh tea can also clear away the dusts in skin. The key points of the brand positioning is looking for a distinctive unique and distinguish it from competitors and meet the interests of consumers demand differentiated brand selling point, to do a brand of the pioneers of the concept of "NO.1", rather than a follower, the first to occupy consumer's mind, which is essential in terms of a brand, consumers can easily follow the brand will enter the market as "mimicry" and underestimate its value, even though no matter how well efforts. Has been proved in many cases at home and abroad, "me-too".

Pu-erh tea is both natural and economical way for beauty care. the strategy of mimicry only brand led astray. For example, Pepsi has just entered the market, the use of "me too (I)" strategic challenge to the Coca-Cola, Coca-Cola the opportunity to launch "Only 'Coca-Cola' is the real Coke" strategy, to remind consumers are counterfeit to Pepsi slap in the face. Later, when Pepsi-Cola to determine the brand core value of the choice of the younger generation, was able to have equal shares with the Coca-Cola. In another example, over the years, many new brands to Coca-Cola.

Pepsi launched numerous attacks ended in failure. However, Hedy "non-cola positioning proposed new concept of" non-cola ", to a parallel position and cola, great success. "Wong Lo Kat" has been able to come to the fore, precisely because to find a distinctive and unique, and because of the highly differentiated brand selling point.  Nowadays, a good number of black tea stores in Britain are selling Pu-erh tea.  - "prevention is lit, and become the brand of the pioneers of the concept of" no.1 ". However, "and its being" Buchen later also playing the "drink does not get angry" card, which can give the "mimicry" too, prospects are worrisome.

Reporter: "and its positive" face on the brand strategy What are the negative factors? Xing-Guo Yang: "and" brand appeal point "stay up all night lot of trouble to make up their strength, in fact," Wong Lo Kat "brand appeal covered. "Wong Lo Kat" TV ads "are not afraid of the fire World Cup with this scenario: Sally is a super fans to watch the World Cup, for one week only slept for two or three hours a day, boil eyed bloodshot eyes, inflammation of the gums. often stays up late, lead to Xuhuoshangsheng, at this time there is a box of heat down as Wanglaoji 'in the hand better and better ... ". Pu-erh tea can renew the skin of users.

"me too"strategy" and is "a start in the competition will at a disadvantage, if the price is lower than "Wong Lo Kat", and later those cheap make consumers doubt their quality; If its price is higher than "Wong Lo Kat", a latecomer to even higher prices than the "no.1", the consumer what reason to go to convert? If it tastes different, "Wong Lo Kat" Pu-erh tea ancestor, prejudiced, consumers will feel that latecomers may not be authentic; if it tastes almost, since almost why I want to change it? Short, "and its is" work hard again, no matter how well, "mimicry,"  Inevitably, everybody need to prevent his or her skin from oxidation, and UV radiation, which can be achieved by Pu-erh tea.

The picking of health carePu-erh tea is not merely related to the development of economy.

The picking of health carePu-erh tea is not merely related to the development of economy. the picture of people happy at the same time to enjoy these activities, have to drink red Wanglaoji. Combined with stylish, dynamic advertising song repeatedly singing "Do not fear anything, enjoy life, afraid to get angry, drink Wanglaoji", to encourage consumers to eat hot pot, barbecue, naturally think of the red Wong Lo Kat, which leads to purchase. Red Wanglaoji television CCTV covering the whole country from the outset, the main lock, and combined with the original sales area of Guangdong, southern Zhejiang strong local media a few months in 2003.

From the historical data, health carePu-erh tea has a long history.  as the main visual elements, to focus on to promote a message: "I'm afraid to get angry, drink Wanglaoji drink." Dining scene prompted the most effective with the TV ads. It is this targeted outreach, What is the consumer on the red Wong Lo Kat "", "" have a stronger, more intuitive cognition. Dining channel has become one of the red Wanglaoji important sales channels for the dissemination. Frequent consumer promotions, the same attention to the theme of "fear of angry, drink Wanglaoji this subject. Such as a recent promotion, JDB held summer summer heat Wong Lo Kat, lies to the wind took "scratch cards activity.

In 2005 to Wong Lo Kat represented by Pu-erh tea companies are a strong brand and solid operating capital to rapid expansion throughout the country, serious challenges to many Lingnan original enterprise's survival and development of regional small and medium-sized brand Pu-erh tea market is merciless. health carePu-erh tea culture is known to be originated from China.  Today Looking at the Pu-erh tea market, fierce competition among enterprises Sword trend, each reveal the advantages of a move. In fact, whether old or new, regardless of the big brands and small brands as the formation of the Lingnan Pu-erh tea culture can not be an integral part of the past, present or future has its own meaning and necessary.

Shunde "Guang Jian Tong Pu-erh tea" Zhongshan Shaxi Pu-erh tea "and" Shihchih Pu-erh tea, "Boshan Pu-erh tea," of Huizhou and vian Church Pu-erh tea ", Fuzhou," Sun Kee Health Garden Pu-erh tea Shop, turtle boss Pu-erh tea family in Zhanjiang, Nanning Cheng Kee Cottage "," Hung Fook Tong Pu-erh tea, the Meizhou real skill of the peak T Pu-erh tea, Taishan, "Dr. Chen Ming Pu-erh tea", etc., in their respective local area is also famous. Pu-erh tea market capacity as many as Pu-erh tea brand. The Opera of health carePu-erh tea Picking was the first opera concerning tea.

But the popularity of Pu-erh tea is still limited to Guangdong, many of the famous Pu-erh tea the development of temperature, but the SARS period in 2003, Zhong Nanshan, a sentence in a television interview for the Pu-erh tea invaluable advertising: "The Cantonese have a long habit of drinking Pu-erh tea drink Pu-erh tea resist the SARS virus has a positive effect when the medication directory of the national program to combat SARS "is also developed by the Guangdong Qingrejiedu class of drugs is one of them, There is a number of Qichun health carePu-erh tea picking operas.

Since the writing of the first poem regarding health carePu-erh tea, it has been more than 1,750 years.

The founder of Buddhism was an ancient Indian princess , who was a health carePu-erh tea lover.  Combined with local outside where many Chinese, led by their guide, the red Wanglaoji soon became a local best-selling products, enterprises are worried that the red Wanglaoji may come and gone fashion, as the coconut palm was a smash hit in the south of Zhejiang , and soon a new stylish products instead of the overnight disappearance of fashion in the streets clean. The face of consumer confusion cognitive, enterprises need to provide a strong guidance by means of advertising, the core values of the clear red Wong Lo Kat, and competitors to distinguish. The practical problem is the performance of two: red Wong Lo.

health carePu-erh tea industry boomed in the Northern and Southern Dynasties. In promotion red Wanglaoji a few years ago, consumers do not know why they buy it, businesses do not know how to sell it. In such a state of red Wanglaoji gall safely through the years. This phenomenon, external reasons for the Chinese market is still immature, there are many gaps in the market; inherent reason is the product itself has an irreplaceable, just to be able to fill this position. In China, to allow such a group of SMEs unwittingly earned pours. But developed to a certain scale enterprises to become bigger, we must figure out a question: why consumers buy my products?

Mountain climbing and other activities and no other reason than to "drink a can of barbecue, psychological comfort, lit is not too serious, there is no need to to to drink Huangzhen "Huangzhen Pu-erh tea shop representative, on behalf of the product efficacy is strong, the effect of dampness pathogenic fire. health carePu-erh tea was chosen as the theme of many ancient poems. In southern Zhejiang, drinking occasions focused on eating out, parties, family ", in Guangdong for the understanding of the local food culture, the researchers found that the concerns of the consumers in the" lit "it had been and no less,
rather than like the "green" as confined to Guangdong and Guangxi region, which is red The Wanglaoji to the country thoroughly to remove obstacles. Second, avoid red Wanglaoji products of domestic and international beverage giant in direct competition to form a unique segment III to red Wanglaoji disadvantage into advantage ? a touch of Smell, and success into "prevention lit" a powerful support the retail price of 3.5 yuan, because the prevention of angry, no longer be "unattainable"  "Wong Lo Kat" brand name, China is known as the country of poem concerning health carePu-erh tea.

Red Wanglaoji first lit to prevent drink market, and through it to know and accept this new beverage, final red Wanglaoji will become the prevention of angry representatives of the beverage, along with the growth of the category, naturally has the largest benefits. Established red Wang Geely brand positioning, a clear marketing direction, and also established advertising standards, all the communication activities are the evaluation criteria, all marketing efforts will follow this standard, thus ensuring every promotion, at the same time to promote the sale of the brand value proposition accumulation. Like other things in world, health carePu-erh tea is quite normal.

In Eastern Han Dynasty, health carePu-erh tea did not serve as sacrificial rites in the west part of China.

Sensory characteristics ofPu-erh tea are vital.  the Columbine Pharmaceutical is the largest infusion of professional manufacturers, the obvious advantages of scale. heavy volume plastic bottle production with the raise investment projects, the proportion of sales of soft plastic will continue to improve, gross interest rates will further increase; liquid-solid double-lumen soft bag is expected in 2013; In addition, the extensive expansion of the company quickly. large infusion of the company's core business and new growth point of the non-infusion business will fly with both wings.

The Opera ofPu-erh tea Picking was the first opera concerning tea.  but the pessimism permeates the entire industry on the market still has a certain impact. according to the price index of Chinese herbal medicines in China, Chengdu, April 10, 2011 to 2011 May 22 , the price index of Chinese herbal medicines have been around 120 near relatively flat, but nearly two weeks. Chengdu Chinese herbal medicine index shot up again, up 5.84 percentage points, a record high, In this context, the Chinese medicine sector fell comprehensive stocks by the news of the policy impacts behave differently. Conba public offering of corporate bonds is approved.

Khong ([June 2] health (600 380): buy-back task has been basically completed) event: the year ended May 31, 2011, the company has repurchased shares in the number of 2,404.68 million shares, accounting for total capital ratio of approximately 1.8253%, the repurchase price of 11.33 yuan / share, the lowest price was 8.97 yuan / share, to pay the total amount of about 257 million yuan (including stamp duty and commission). Comments: January 2011 on the 18th the company announced, the proposed conditions of repurchase funds total more than 300 million yuan.Pu-erh tea operas originate from the middle to the end of the Qing Dynasty.

The main business important VC raw material drug production base for the production and sales of the VC, piracetam, levocarnitine, fosfomycin and other raw materials medicine and Zhengchangsheng, fosfomycin preparations, the non-public offering , intends to raise funds for the Xihe raw material drug production base of the building. base is completed, the bulk drugs business to achieve the overall relocation, thus completing the relocation of the company since 2008, the full completion of the bulk drugs business, industry. There are also NanchangPu-erh tea opera and Wuning operas and Ji’an tea operas, and so on. 

The lowest point since 2010. short term, as opposed to in the industry due to the medical devices segment year rolling PE ranked relative to industry 4 high risk aversion of the market is likely to continue, the pressure for further callback valuation. the long term, medical equipment plate valuation has been reduced to a reasonable level of relative history, For example, in Guangdong province, operas are known as northern CantonPu-erh tea picking ones. high-quality stock investment opportunities have emerged, the future stock price may be a substantial rebound, the proposed bargain admission. We believe that the medical device industry to benefit from the expansion of primary medical devices, the industry outlook is very positive.