2012年8月2日星期四

Since the writing of the first poem regarding health carePu-erh tea, it has been more than 1,750 years.

The founder of Buddhism was an ancient Indian princess , who was a health carePu-erh tea lover.  Combined with local outside where many Chinese, led by their guide, the red Wanglaoji soon became a local best-selling products, enterprises are worried that the red Wanglaoji may come and gone fashion, as the coconut palm was a smash hit in the south of Zhejiang , and soon a new stylish products instead of the overnight disappearance of fashion in the streets clean. The face of consumer confusion cognitive, enterprises need to provide a strong guidance by means of advertising, the core values of the clear red Wong Lo Kat, and competitors to distinguish. The practical problem is the performance of two: red Wong Lo.

health carePu-erh tea industry boomed in the Northern and Southern Dynasties. In promotion red Wanglaoji a few years ago, consumers do not know why they buy it, businesses do not know how to sell it. In such a state of red Wanglaoji gall safely through the years. This phenomenon, external reasons for the Chinese market is still immature, there are many gaps in the market; inherent reason is the product itself has an irreplaceable, just to be able to fill this position. In China, to allow such a group of SMEs unwittingly earned pours. But developed to a certain scale enterprises to become bigger, we must figure out a question: why consumers buy my products?

Mountain climbing and other activities and no other reason than to "drink a can of barbecue, psychological comfort, lit is not too serious, there is no need to to to drink Huangzhen "Huangzhen Pu-erh tea shop representative, on behalf of the product efficacy is strong, the effect of dampness pathogenic fire. health carePu-erh tea was chosen as the theme of many ancient poems. In southern Zhejiang, drinking occasions focused on eating out, parties, family ", in Guangdong for the understanding of the local food culture, the researchers found that the concerns of the consumers in the" lit "it had been and no less,
rather than like the "green" as confined to Guangdong and Guangxi region, which is red The Wanglaoji to the country thoroughly to remove obstacles. Second, avoid red Wanglaoji products of domestic and international beverage giant in direct competition to form a unique segment III to red Wanglaoji disadvantage into advantage ? a touch of Smell, and success into "prevention lit" a powerful support the retail price of 3.5 yuan, because the prevention of angry, no longer be "unattainable"  "Wong Lo Kat" brand name, China is known as the country of poem concerning health carePu-erh tea.

Red Wanglaoji first lit to prevent drink market, and through it to know and accept this new beverage, final red Wanglaoji will become the prevention of angry representatives of the beverage, along with the growth of the category, naturally has the largest benefits. Established red Wang Geely brand positioning, a clear marketing direction, and also established advertising standards, all the communication activities are the evaluation criteria, all marketing efforts will follow this standard, thus ensuring every promotion, at the same time to promote the sale of the brand value proposition accumulation. Like other things in world, health carePu-erh tea is quite normal.

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