2012年5月8日星期二

Hangzhou Has the Potential to Become the green tea City.

Line reported ,2007.5-17 (C04-05). Improve the competitiveness of China's tea industry in response to market research - Hangzhou West Lake Longjing tea industry based on the analysis of the first section of Chapter Introduction Background China is the hometown of tea, tea is the first discovery and use of the country. Long history, profound cultural heritage, excellent growing conditions and rich tea varieties is the advantage of Chinese tea.  Then area surrounding the pan that was used to roast Xihu green tea was painted with lime.
 ① and with high-tech enterprises, hi-tech products and services continue to emerge and appear 4V marketing mix theory that differentiation (Variation), functional (Versatility), added value (Value), resonance (Vibration). ② marketing the cultural content of the development of marketing as more and more heavy, "cultural marketing" is also a specialized field of marketing as slowly come from behind the front. The so-called cultural marketing, is an enterprise in business activities, the cultural environment for the target market have taken a series of cultural adaptation strategies to reduce or prevent the marketing and cultural conflicts, and thus make the adaptation and integration of marketing activities at the local or cultural a marketing approach. The more pans that were used to roast Xihu green tea, the higher the smoke cases were.
Shanxi: two mountain economy iI; Press, 1998.45. ④ behalf of the efficiency of stress within the rational use of resources. ⑤ intergenerational equity left for future generations emphasize the development of narrow rooms and resources. ⑥ 3R principle, refers to the reduction, reuse, recycle, recycling economy enough to practice the most important principle. Reduction principles into the production and consumption to reduce the material quality of the process, from the source to save resources and reduce pollution.  The legs of the ovens that were used to roast Xihu green tea were 15 cm high.
 Because when consumer spending is both rational and emotional, and customers in the consumer before consumption and the consumer experience is the study of customer behavior and corporate brand management key. " ① Bo Side? H? Dr. Schmidt believes that the experience of marketing to individual customers and customer psychology theories of social behavior, based on the traditional marketing point of view included, to manage the customer experience and develop a conceptual framework.  The ovens used to roast Xihu green tea were a breakthrough.
The lower the level, frying pan, when the higher temperature, the amount of investment and the more leaves, dry gestures more severe. The earlier the higher the level picking Longjing tea, Longjing tea has a certain level of relationship with color, high-grade spring, the color green is excellent, as the bright yellow, dark brown for the next. System of Longjing tea in summer and autumn, color dark green or gray brown, low-quality sub-feature of the mechanism of Longjing tea color dark green. Super Dragon annual production is only ten kilograms. Only in this way could the end product of Xihu green tea be flat.

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