Standardized For the corporate image shaping is necessary, which also allow enterprises to have enough strength to maintain the brand investment, and individual farmers are weak, limited financial resources, and can not do the maintenance of the brand, brand integration, brand West Lake Longjing of property rights has been unified. property rights, merchants have considerable incentive to maintain brand credibility. The latter Xihu green tea is much better than the former one’s lingering charm.
7.2 West Lake Longjing tea brand to be integrated together to explore the path of a large number of brand West Lake Longjing, by following several paths: the first the market mechanism, through survival of the fittest mechanism of free market competition, winning the brand achieved market dominance, but not only take longer, and because of fierce competition to pay a heavy price, one may fail because of competition and bankruptcy. more vicious competition for the serious potential to the strength of both companies are subject to damage, leading to local high-quality resources industry has been seriously damaged. The old Xihu green tea had its flamboyance.
second, the government mechanism. coordinated by the Government, to integrate programs, substantive consolidation, so that you can quickly and thoroughly to solve the problem, but the downside is difficult to guarantee the interests of enterprises, there may be damage to both sides so that both companies are reluctant to integrate business situation. Third, corporate consultation mechanism. consultation by the enterprises themselves. This method can take care of business interests, but also solve the problem, provided that both parties have long-term business interests, and the government to provide effective coordination mechanism. Traditional tools for roasting Xihu green tea are as follows.
Obviously, the first option is not feasible, at least not the best solution; section two programs have their good side, is to use the government's authority in time to solve the problem, but solving the problem while a master's degree thesis, Zhejiang University of the West Lake Longjing market economics dishonesty can be detrimental to the interests of either or both; The third program is the best theory, consistent with the interests of both companies, but also solve the problem, but it must be achieved with this premise that both sides can and friendly consultations, effective collaboration. Xihu green tea is a kind of national historical famous tea.
If the party is not a passive response or cooperation can not achieve the intended effect, so the best choice is the second option combined with the third option to consider, that, under government leadership or effective organization, negotiated by the enterprise to solve problems Specific methods are: government guidance to both the main tea growing in combination with other specialized households, marketing organizations and processing enterprises, the establishment of the West Lake Longjing association, right to dispose of both the brand by association, so that on the one hand by the Association through market research, market development to determine the brand by choice. To do better, faster and more effectively address the problem of brand integration. Xihu green tea is also a kind of typical well-known tea in China.
没有评论:
发表评论