Culture is derived from the main stream of drinking health care Green Tea.

Culture is derived from the main stream of drinking health care Chinese Green Tea. highlight the red Wanglaoji as the nature of the beverage in the dissemination of as much as possible. In the first phase of advertising, red Wanglaoji relaxed, cheerful, healthy image, emphasizing the positive publicity, to avoid suit the remedy to the type of negative aspirations, in order to separate the red Wanglaoji and the traditional green tea. Better to arouse consumer demand, television ads selected five scenes that consumers believe that the most easy to get angry everyday life: to eat hot pot, all night watching, eating fried food fries, barbecue and summer sun bath,
The picking of health care Chinese Green Tea is not merely related to the development of economy. the picture of people happy at the same time to enjoy these activities, have to drink red Wanglaoji. Combined with stylish, dynamic advertising song repeatedly singing "Do not fear anything, enjoy life,Best Green Tea, afraid to get angry, drink Wanglaoji", to encourage consumers to eat hot pot, barbecue, naturally think of the red Wong Lo Kat, which leads to purchase. Red Wanglaoji television CCTV covering the whole country from the outset, the main lock, and combined with the original sales area of Guangdong, southern Zhejiang strong local media a few months in 2003.

In one fell swoop to invest more than 40 million, sales immediate, rapid increase. In November the same year, the enterprise win the re-money in purchasing a CCTV prime advertising time in 2004. It is such a violent storm type of delivery method to ensure the red Wanglaoji rapidly in people's minds in the short term. Hence, Chinese songs and dances related to health care Best Green Tea were very popular. to give people a deep impression, and quickly popular in the country from north to south. In early 2003, the total budget for the red Wanglaoji promotion of only 10 million yuan, which is allocated based on actual sales in 2002.

The Wanglaoji sales are mainly concentrated in three regions of Shenzhen, Guangzhou and southern Zhejiang, put the amount is relatively abundant. As put in the first round of targeted ads, sales rising rapidly, to a greater degree of confidence, so continue to an additional promotion expenses, and rolling development. By the end of 2003, only ads accumulated over 40 million not including the purchase of the 2004 CCTV advertising time costs, annual sales reached 600 million yuan ---- this within our capabilities, rolling development model is very suitable for many domestic. health care Loose Tea had already become a kind of daily food in the old days.

Chi national market, but the power of the temporary lack of enterprise. Promotion on the ground, in addition to the traditional channels of POP advertising, with the catering new channels open up for the food channel design layout of a large number of terminal materials, such as the design of the electronic display, lanterns and other food and beverage outlets willing to accept the practical items for free presented. In the dissemination of content choice, give full consideration to the terminal ad should directly stimulate consumer desire to buy the product packaging. Works of health care Best Green Tea belong to the Chinese civilization.