Catechins from Pu-erh tea are an excellent component for fading the melanin in skin, and whitening skin.

Catechins from Pu-erh tea are an excellent component for fading the melanin in skin, and whitening skin.As a brand to build, you must understand that you are not in the brand, but in the build category. Optimistic about the prospects of resistant starch and catechin category, we began the adventure: do health care products? Or food? In the first half of 2007, a time when the domestic health care products to rectify severe, in addition, our customers even health food batch did not do health care products, then just hit the muzzle. Enterprises should be located where, it seems self-evident, do the food instead of health care products, which is placed in front of the best way.

Pu-erh tea contains large amounts of vitamin C which can dilute the skin melanin and make skin whitening and tender.  However, internal diagnostics, we found that the opposite is true, let us feel somewhat at a loss: First of all, the personnel structure is basically all health care team: to the general manager of marketing, planning staff, are from the and healthcare companies, it seems that our customers have made up his mind to enter the health care products; Secondly, in accordance with the mode of health care products in opening up the market: they open in Fuyang, a dietary health restaurant is selling health care pasta, and in the shop, but the ongoing conference marketing "approach commonly used in health products selling products.

Third, companies tentatively scheduled for the goal: before the end of the year to participate in the Hi-Tech Fair in Shenzhen, and establish the image of high-tech products; and then participate in the investment of health care products will establish a national channels; companies have resistant starch and catechin sort out their own health care principles, mildly entertaining, but also be able to justify. The tea dregs of Pu-erh tea are antioxidant. There are indications that the customer is in the direction of health care products go, how do we do? Do health care products, there is an insurmountable obstacle, non-do, only do the "underground".

Changed into food, and a stall for that enterprise how to end? Shanghai unrestricted warfare planning has never been the only meaning of the customer is from, we only believe that the actual market situation, only believe their own professional perspective, along the direction of doing food instead of health care products, we do in-depth communication with the client executives, we words out of the three crisis of health care products: 20  Policy crisis: The products listed are catching up with industry consolidation, and its own conditions and do not have, batch no hard line launched, is bound to only make the walking a fine line of policy. The antioxdation effect of Pu-erh tea is 20 times as good as that of vitamin E. 

Even walking a fine line a success, and he is like always sitting on a volcano, engulfed by flames at any time; second crisis: health care products, only catechin particles have the form of health care products; sesame paste and noodle, their ordinary food concept in the consumer deep-rooted in the hearts, if you want it when health care products, selling tens of dollars a box, the consumer is hard to believe; Third, the reality of the crisis: along the ideas of health care products in Fuyang practice for five years, but five years, have been not out of Fuyang step, indicating that this road is very difficult to go through. Drinking Pu-erh tea can be effective to protect skin.