2012年8月7日星期二

Scented Pu-erh tea is rich in vitamin C which can prevent skin aging, and clear dirt in skin.

In terms of the amount of Scented Pu-erh tea leaves, it is enough when the bottom of the tea cup is invisible. The New South Group to enter the Chinese medicine industry, select the Pu-erh tea as a "springboard" can be described as favorable factors. However, Pu-erh tea, after all, different from the real estate, real estate speculators to play with the herbal tea market, is not capital can solve the problem. Moreover, the Pu-erh tea market in Guangdong has been quite mature, absolute competitive advantage leading brand has formed a new South wading in the Pu-erh tea market, and inevitably some hard-fought. Competition.

We can learn how to infuse Scented Pu-erh tea from the VCDs of China Tea Art produced by the cultural relic sub-gallery of tea set of the HK Art Gallery. This means that the path of Deng's old Pu-erh tea will be supermarkets and grocery shop owner. The same pathway Wanglaoji Pu-erh tea, strategy Shop with Huangzhen self-built Pu-erh tea does not like from the perspective of market segmentation considerations, the two pathways are two different segments of the market, so we will be competitors to determine the channel strategy similar Wanglaoji. Brand communication strategy, "Pu-erh tea ancestor" "100-year history of" Wong Lo Kat brand core values.

2002 professional brands into the United States in its doing brand planning, market research for its re-determine the unique personality of the brand appeal - "prevention is lit," prevention is lit to meet the consumer in the diet.  Pu-erh tea has wonderful cosmetic effect. (especially enjoy deep-fried, grilled, spicy food) would particularly like to able to prevent the angry demand, but also has a high degree of difference, to avoid a direct collision of the competition with Coke and other domestic and international beverage giant to open up their own survival segmentation space.

" me too" strategy" and is "a start in the competition will at a disadvantage, if the price is lower than "Wong Lo Kat", and later those cheap make consumers doubt their quality; If its price is higher than "Wong Lo Kat", a latecomer to even higher prices than the "no.1", the consumer what reason to go to convert? If it tastes different, "Wong Lo Kat" Pu-erh tea ancestor, prejudiced, consumers will feel that latecomers may not be authentic; if it tastes almost, since almost why I want to change it? Short, "and its is" work hard again, no matter how well, "mimicry,"  Inevitably, everybody need to prevent his or her skin from oxidation, and UV radiation, which can be achieved by Pu-erh tea.

Many are not competitors mining can impress consumers' brand selling point for those who want to take a slice from the Pu-erh tea market, you should avoid the same Wanglaoji "the direct impact of competition and open up their own survival space between to find a difference in the" Wong Lo Kat "brand selling point has a unique personality and can toggle consumer heartstrings, where a rising star before fame. 10  Pu-erh tea "is and its exact it is difficult, surprisingly wins! : Pu-erh tea "and are" together it is difficult, surprisingly wins! Pu-erh tea is rich in vitamin C which can prevent skin aging, and clear dirt in skin.

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