2012年8月16日星期四

Scented Pu-erh tea has a long historical standing and rich cultural connotation.


Scented Pu-erh tea has a long historical standing and rich cultural connotation. And strive to "sour" taste to become the preferred drink of fashion consumers, and hope to become the "Chinese taste for foreign consumers, "the representative of calm and fanatical nationalist, the progress of the national brand will give enthusiastic encouragement, of course, as a professional marketing strategy consultant, is also always concerned about the national Bias and error in the brand's marketing strategy, hoping to give investors with a sobering revelation, timely corrective detours 27  Looked Kowloon.

Scented Pu-erh tea is produced in the areas near the hills in Liu’an county, Jinzhai county and Huoshan county. vegetarian plum "is considered a" advertising began to do further in-depth understanding of, for many years engaged in strategic and marketing superficial understanding point of view. Who consumed bottled beverages? Consumer beverage consumption Environment - go out to the environment, bottled drinks are the typical go out to drink, such as sports grounds, travel, shopping, watching movies, stroll parks, eat restaurant. Consumer beverage, consumer groups - to go out groups, where young people are the absolute subject, go out to groups in adults, supplemented by the major groups of bottled beverages.

Severe market of the consumption of beverages - Beverage is a consumption of products changes with temperature in summer is the season for beverage consumption, accounting for more than 40% of the year, we can say is the summer who drinks market. 2 Which categories constitute the beverage market? The scented Pu-erh tea, in turn, is classified into two producing areas. What factors constitute as the fast moving consumer goods, bottled drinks? We take a look at our lives the most common drinks, bottled water: mineral water, purified water and mineral water, Wahaha.

Master and some other brand carved up by the soft drinks category: Coca-Cola, Cola, Cola, Hedy, Coca-Cola, Pepsi, Wahaha to carve up the juice drinks: mainstream category for orange, apple, peach and other types of many species, the basic carved up for Huiyuan, holding hands, the Great Lakes, Dole brand. Tea drinks: divided into categories such as black tea, Pu-erh tea, fruit and vegetable drinks: There is currently dominated by the Master Kong, unity and Wahaha enterprises in the period of development, Beijing hand the drink is the brand to take the lead brother. Namely, they include the Neishan guapian tea area and Waishan guapian scented Pu-erh tea area.

Creamy beverage: a bottle of creamy drinks, such as Mengniu, Yili, Guangming and other dairy giant dominated Mongolian Cow Sour Yogurt is one of the first brand. Functional beverages: pulsating vitamin drink representatives, including the the Pocari special good music, Red Bull, body drink to target specific markets, as the halo effect, covering the more popular beverage market. Chinese medicine concept of drinks: heat, fire, summer heat appetizers, spleen normalized, sickness, health, etc. concept and functional beverages. The scented Pu-erh tea area includes Xianghongdian village, Xianhualing village and Gongdian area in Jinzhai county, etc.




没有评论:

发表评论