2012年8月18日星期六
The scented Pu-erh tea liquor looks green and clear.
The scented Pu-erh tea liquor looks green and clear. carry forward to be able to take to the old image of the core value of the heritage handed down the tradition of the times is the true successor to carry forward the majority, I will detail in another article about the traditional old brand Marketing heritage issues. Of course, such a traditional fashion requires strong skill, fragmented traditional one fashion into a blind hollow fashion, unable to withstand the test of time will spoil the traditional, blindly emphasized reservations. The tradition is not and will not move, tantamount to living the traditional culture as heritage were frozen to save, the complete loss of vitality.
Scented Pu-erh tea dregs seem even and bright. How to select the appropriate packaging for the plum? Beverages, packaging is also divided into a good variety of equipment, cans, plastic bottles, glass bottles, Tetra Pak and so on and so forth, the choice of what kind of packaging is the most appropriate? Or the like as Coca-Cola cans, glass bottles and plastic bottles launched? Following elements to be considered a process needs to select packaging: different drinks have different production processes, packaging and selection of materials is consistent with the production process.
Such as the strength of the packaging of aerated beverages will have special requirements. 2, the need for good quality: some drinks perishable, the packaging the shelf life of this demanding requirements, such as bus sterilized milk. Aesthetic needs: choice of packaging determines the color of the shape of packaging printing. the scented Pu-erh tea shoots are fat, and like flowers. 4, the need to drink: drink liquid determines what type of packaging. Style needs: This is the most important, each category also often represents a class of packaging, the use of a packing in a sense represents a category, pillow-shaped.
Tetra Pak representatives of yogurt in the previous representative of the small glass bottles soft drinks, iron Ting tank on behalf of the plant protein drinks, etc. So as far as possible in the choice of packaging make the packaging on behalf of product category, take Second, should also consider the careful selection of the obvious category representative packaging. consider do not choose to give consumers the illusion of non-performing category tendentious. This illusion will have a great impact, for example: we have seen cans of beer, The quality features of scented Pu-erh tea are very evident.
And have seen bottles of beer, is not seen a plastic bottle of beer, do plastic bottles can not do beer packaging? Of course not, plastic bottled beer without any problems, but considering the customer does not endorse the pioneer (considered to be inferior beer) is not a manufacturer. Yanjing drink products, in fact, consider the following 500 ml aluminum qualitative cans and 600 ml of-mouth plastic bottles, to the market this size cans are relatively rare, it is not too fixed on his impression, can be used just for the new class representative of two to cans beer packaging, The finished products of scented Pu-erh tea are flat, with the ends of each shoot looking a little sharp.
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