2012年2月10日星期五

Speed up the Transformation of the Xihu green tea Munufactures (1)

Breaking the tea production geographical restrictions, the development of regional tea. To the Top Ten tea-based, focusing on support and development of regional tea, can be a county, two counties, it can be a prefecture-level city, the main one tea brand, breaking geographical restrictions, to do bigger strong tea scale. The selection of the top ten tea blank prefecture-level cities, but should speed up the integration efforts, through the play to regional advantages. Tea makers must change stereotyped understanding of the Xihu green tea products.
Ten tea to effectively enhance brand management, management should be established to organize the provincial top ten tea, tea logo design and labeling of the top ten, top ten famous tea specialty packaging printing, printing promotional album top ten tea, tea held in the top ten recommended activities, establish the overall image of the top ten tea. Meanwhile, to ensure the sustainable development of the top ten tea brands, top ten tea on a regular basis should be developed to detect and re-evaluation system, once every two years the market for ten tea sampling, re-evaluation based on sampling results, if the two sampling quality standard, cancel the title of the top ten tea, and shall not participate in the next round of the top ten tea contest.  That tie guan yin packaging is an important part of its sales in the competition.
At the same time, in 2010 the field of deep processing of Chinese tea Chinese tea production using less than 5% of middle and low raw material, has created 300 billion yuan in output value, accounting for one third of the annual output value of Chinese tea, tea processing has great potential . Lishui tea product structure behind, affecting the profitability of the tea business, is not conducive to the sustainable development of industry.  Second, the proposal for the development of tea industry(A) a reasonable overall development plan, to promote the tea industry-scale and intensive development. Designers integrate the traditional culture elements such as painting, color, graphics, and so forth to invent appealing packages for Xihu green tea.
Third country of Zhejiang Tea Industrial Technology Experiment Station located in Lishui. May 24 afternoon, when they heard the national tea industry technology systems scientist Professor Gong Shuying said jobs "in the future development of tea industry Yeosu country's top research team with the support", the tea industry in Lishui City technical staff, high tea all CEOs excited with warm applause. Designers should accurately grasp the unique elements of chinese green tea packing.
Professor Gong says, every job with professional scientists are by scientists at the national competition for employment, a job is only one of the best and most professional scientist positions, each position has a four or five scientists behind another person's research team. "This is equivalent to the tea industry with a Lishui more than 100 top scientists 'think tank' support." "This is the Lishui tea industry event, wedding, in the future we do not like the people behind the development, new products, new technologies, we launched the first time there the best team of scientists working for us. Therefore, the beautiful and deep historical cultural feeling from various aspects and ways are revealed from the green tea products.

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