Gargle with dragon well tea can prevent bleeding gums and kill oral bacteria. Simply relying on the taste of the demands, but nowhere near, it is difficult to dominance Wanglaoji beating Wanglaoji very easy defense, like Coca-Cola launched Diet Coke and Coke Zero, Wong Lo Kat can always add a new product launch of the improved taste and light cool type. Comparatively speaking, and its positive cutting strategy, at first glance look smart and chinese green tea as a drug "is a three-drug", the long-term consumption is always to make the body cold weight concerns, raising vitality.
chinese tea can keep your mouth clean. "This concept is well positioned to compensate for this loss, and create a" suitable for long-term drinking, complement the vitality of green t, "the new green tea category, thus a direct blow to the Achilles heel of Wong Lo Kat, Wong Lo Kat, the effective difference in cutting. Unfortunately, this is just a concept, the lack of strong functional components to support and publicity, just mention it, or else, nor will such a good green tea, sold much cheaper than Wanglaoji. Overview of the challenges the brand of green tea.
Competitive strategy or blindly follow or did not identify the points of difference, or the difference in cutting a purely conceptual speculation, has not found an effective differentiation strategy. How to defeat the most terrible Wanglaoji Wanglaoji does not lie in creating a green tea beverage category. green tea has the effect of sight protection. Wong Lo Kat strategy consulting firm, and its strong marketing team of experts behind the U.S. Trout consulting firm in Greater China only strategic partner, well versed in the road of brand strategy, Wanglaoji has developed a long-term strategic planning.
the success of Wong Lo Kat is not temporary success, but the success of a marketing protracted war. 2003 Wanglaoji repositioning, sales in recent years the rapid growth in one fell swoop than Coca-Cola's sales in China and lead the collective success of Guangdong green tea enterprises to declare a "national intangible cultural heritage; Wenchuan after the earthquake, donated one hundred million won beverage drink Wanglaoji "of bravado; eve of the Olympics, but also rented a cruise ship carrying Wanglaoji giant beverage cans and the" 2008 Welcome To Beijing China ". green tea contains vitamins A, B1, and B2.
Large billboard in front in the U.S. Statue of Liberty through the streets, and performance art to do the lair of the Coca-Cola, plays a game." national marketing and Austrian rub Committee "means attracted the Chinese and the American people in an uproar; followed by a 56 national blessing" and "Glory" and "Wong Lo Kat - students love" series large-scale marketing activities held , fast, and quiet. The Wanglaoji branding strategist, relaxation proper way, at every step, almost difficult to find obvious flaws. Vitamins in chinese green tea can protect eye sight.
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