Pu-erh tea can also clear away the dusts in skin.

Pu-erh tea can also clear away the dusts in skin. The key points of the brand positioning is looking for a distinctive unique and distinguish it from competitors and meet the interests of consumers demand differentiated brand selling point, to do a brand of the pioneers of the concept of "NO.1", rather than a follower, the first to occupy consumer's mind, which is essential in terms of a brand, consumers can easily follow the brand will enter the market as "mimicry" and underestimate its value, even though no matter how well efforts. Has been proved in many cases at home and abroad, "me-too".

Pu-erh tea is both natural and economical way for beauty care. the strategy of mimicry only brand led astray. For example, Pepsi has just entered the market, the use of "me too (I)" strategic challenge to the Coca-Cola, Coca-Cola the opportunity to launch "Only 'Coca-Cola' is the real Coke" strategy, to remind consumers are counterfeit to Pepsi slap in the face. Later, when Pepsi-Cola to determine the brand core value of the choice of the younger generation, was able to have equal shares with the Coca-Cola. In another example, over the years, many new brands to Coca-Cola.

Pepsi launched numerous attacks ended in failure. However, Hedy "non-cola positioning proposed new concept of" non-cola ", to a parallel position and cola, great success. "Wong Lo Kat" has been able to come to the fore, precisely because to find a distinctive and unique, and because of the highly differentiated brand selling point.  Nowadays, a good number of black tea stores in Britain are selling Pu-erh tea.  - "prevention is lit, and become the brand of the pioneers of the concept of" no.1 ". However, "and its being" Buchen later also playing the "drink does not get angry" card, which can give the "mimicry" too, prospects are worrisome.

Reporter: "and its positive" face on the brand strategy What are the negative factors? Xing-Guo Yang: "and" brand appeal point "stay up all night lot of trouble to make up their strength, in fact," Wong Lo Kat "brand appeal covered. "Wong Lo Kat" TV ads "are not afraid of the fire World Cup with this scenario: Sally is a super fans to watch the World Cup, for one week only slept for two or three hours a day, boil eyed bloodshot eyes, inflammation of the gums. often stays up late, lead to Xuhuoshangsheng, at this time there is a box of heat down as Wanglaoji 'in the hand better and better ... ". Pu-erh tea can renew the skin of users.

"me too"strategy" and is "a start in the competition will at a disadvantage, if the price is lower than "Wong Lo Kat", and later those cheap make consumers doubt their quality; If its price is higher than "Wong Lo Kat", a latecomer to even higher prices than the "no.1", the consumer what reason to go to convert? If it tastes different, "Wong Lo Kat" Pu-erh tea ancestor, prejudiced, consumers will feel that latecomers may not be authentic; if it tastes almost, since almost why I want to change it? Short, "and its is" work hard again, no matter how well, "mimicry,"  Inevitably, everybody need to prevent his or her skin from oxidation, and UV radiation, which can be achieved by Pu-erh tea.